March 28th, 2017
I am passionate and dedicated with over 12 years E-Commerce experience across a variety of sectors and disciplines. I understand the frustrations of small businesses – why is my conversion rate down YOY, why is my checkout abandon rate dropping, where is my traffic coming from and where can I find more relevant traffic? These are typical questions asked and I can help you understand your business online.
I have worked worked across a variety of e-commerce sectors including fashion retail, home shopping, value retail and financial services. My background has covered most areas of E-Commerce and I have experience of working in both large corporations with over £800 million turnover and smaller e-commerce operations of under £200k turnover. Below are just some of the companies I have worked with over the years (driving significant online sales growth of up to 60% YOY for a recent client!).
I will not only be looking at Internet Marketing opportunities with you but will focus on your current E-Commerce setup and assess if perhaps there is anything else we need to look at to improve. I like to use a rating system which is easy to understand and clearly shows where there is opportunity to improve.
Too often in the past I have came across tactics employed by agencies which have harmed the brands I have worked for. Ultimately I believe that the key thing you need to do is focus on building a brand using tactics which will not be penalized by Google at any point.
My specialities in this time have been online trading, customer acquisition, customer retention, E-Commerce merchandising, international E-Commerce, content management and improving website conversion. I provide strategic, cost efficient solutions for small businesses – delivering new initiatives and make a real difference across all aspects of E-Commerce.
I can offer you business strong, inspiring and innovative solutions alongside experience in managing teams in challenging commercial environments. I have significant experience across all aspects of customer recruitment including Paid Search, Affiliates, SEO, Data Feed strategy, Comparison search and Display alongside integration with offline campaigns and working with your stores network should you have one.
In addition I have introduced many new techniques and channels to businesses such as ECRM (Email Customer Relationship Management), Analytics Driven Strategy, new recruitment channels, new ROI models and and CRO testing programs (Conversion Rate Optimisation).
If you are looking for your online performance to improve and grow then you need someone with the passion, enthusiasm and experience to deliver this growth – get in touch today to see how I can help.