November 14th, 2017
The benefit of working with affiliates is not only the variety of types of affiliates you can work with but also the business model in that it is a CPA based model where you pay a commission ONLY for the sales you get from the channel.
Let’s say you’re on a fashion website and an item catches your eye. If the site then points you towards another site to buy that product, then that’s affiliate marketing in a nutshell.
The publisher of the fashion website is the ‘affiliate’ and the owner of the site to which the customer is directed is the ‘merchant’. When a merchant gets a sale, they pay a commission to the affiliate. It really is as simple as that!
However affiliates will not simply just mention your site for a commission deal – these days affiliates offer a real complementary service and affiliates want you to offer real value products which are in demand – great products which are in demand and attractive to their audience. Add some great offers to that and you should have a great base to launch your affiliate program.
The best way to view affiliate marketing is as a complementary activity to Pay-per-Click and SEO. The big advantage of keeping all these channels with one provider like us is that our different teams constantly talk to each other. Their services can then fit together as part of the same jigsaw, with no wasted effort and money.
Launching your affiliate program with great deals and commission rates is a great way to start but once the program is live how do you get even more sales out of it? I have years of experience working with affiliate networks such as Commission Junction, Webgains and Affiliate Window. I can help you set up, launch and manage your affiliate program and turn it in to another profitable and successful channel for your business.