Analytics Archives - redleafdigital

Brand vs Non Brand traffic challenges

31 Aug 2018 Dominic Comments Off on Brand vs Non Brand traffic challenges

Brand traffic to your website is a good measure of whether or not your marketing activity is engaging with consumers and customers are engaging with your brand. However what you need to clarify is what exactly is meant by brand and non brand? Brand traffic – brand traffic is anyone typing into Google your brand more »

More
How Analytics can identify problems with your website trading

23 Nov 2015 Dominic Comments Off on How Analytics can identify problems with your website trading

Sometimes when looking at year on year sales data it can be difficult trying to establish the real reasons for certain issues your business is facing in terms of sales – and with a plethora of data, third parties you may be working with plus your own back end sales data, it can sometimes be more »

More
Google’s checkout – imagine if this was your website..?

17 Nov 2014 Dominic Comments Off on Google’s checkout – imagine if this was your website..?

To understand the importance of good usability on your website when it comes to making it easy for your customers to actually buy goods, Google produced this fantastic video a few years ago. It perfectly sums up the frustration we can feel when trying to buy online and comparing the online hurdles with the equivalent more »

More
Small business guide to basic Google Analytics

6 Oct 2014 Dominic Comments Off on Small business guide to basic Google Analytics

As a small business you need to make sure that you are using all the information at your disposal to make the best and most informed decisions regarding your online strategy. All to often I have seen businesses make decisions based on gut feel which ultimately have cost them in lost revenue when there was more »

More