Bounce rate reduction of 32% with a website redesign
December 12th, 2018
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5 key Digital Transformation Challenges
29 Nov 2018 Dominic Comments Off on 5 key Digital Transformation Challenges
This year has been a tough one for retail as we all know with high street challenge on footfall, revenue growth, challenging business models and poor growth. All in all, it’s an Annus Horribilus for retail on the high street. This got me thinking about change in business and in particular business (and staff) aptitude more »
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Selling your Digital Marketing Strategy to senior management
28 Sep 2018 Dominic Comments Off on Selling your Digital Marketing Strategy to senior management
One of the most challenging aspects of implementing any new digital strategy within an organisation is selling your vision into senior management. YOU know what needs to be done however how do you simplify and concentrate on just a few quick wins? You have already considered all the other main requirements for your new digital strategy such more »
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7 ways customer services and ecommerce should work together
24 Nov 2017 Dominic Comments Off on 7 ways customer services and ecommerce should work together
I recently wrote a piece summarising the benefits of focusing on customer retention vs customer acquisition. The latter can be expensive and does not guarantee bringing in customers who will place repeat business with you. The customers who DO place repeat business with you are your bread and butter – it is this base you more »
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Digital Marketing Plan – 6 steps for an effective plan
10 Mar 2017 Dominic Comments Off on Digital Marketing Plan – 6 steps for an effective plan
Developing a digital marketing plan is essential for any small business – without a plan, you may end up wasting a lot of money. You need to start driving qualified traffic to your site to get those sales – these are my top 6 tips to do this by focusing on a simple digital marketing more »
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Latest posts
5 key Digital Transformation Challenges
November 29th, 2018
Selling your Digital Marketing Strategy to senior management
September 28th, 2018
Brand vs Non Brand traffic challenges
August 31st, 2018
Recommend a Friend and Mention Me
July 19th, 2018
7 ways customer services and ecommerce should work together
November 24th, 2017
Customer retention vs customer acquisition
November 14th, 2017
Listening to your customers
August 1st, 2017
5 link building strategies for Small Business in 2017
March 28th, 2017
French Connection and brand failure ...
March 16th, 2017
