Planning Archives - Redleafdigital

7 Ecommerce Ecommerce KPIS your business should be tracking

11 Mar 2019 Dominic Comments Off on 7 Ecommerce Ecommerce KPIS your business should be tracking

In any ecommerce business, it is essential to know exactly which KPIs need to be tracked to ensure you are tracking your business growth against the budget you have allocated to the channel. This will enable you and your management team to easily see that the investment allocated to the channel is working and that more »

More
2018 end of year ECommerce review

16 Jan 2019 Dominic Comments Off on 2018 end of year ECommerce review

End of year reviews are essential in any business and moreso when working in what I like to call “brand recovery” environments i.e. where the focus of the year’s trading is to overhaul and reverse a decline in performance. A recent client of mine was in just such a position – with YOY decline due more »

More
Email Database increase by 40% in 6 months!

7 Jan 2019 Dominic Comments Off on Email Database increase by 40% in 6 months!

I recently came across some work I did for a previous client (Notcutts) which I thought I would post to show how I managed to grow their database by 40% by implementing a multichannel data capture campaign. Notcutts are a well established chain of national garden centres with turnover around £60 million. Their office is more »

More
Delivering double digit growth with 18% less website traffic

19 Dec 2018 Dominic Comments Off on Delivering double digit growth with 18% less website traffic

Retail in 2018 as we all know has been challenging for many companies. Lack of demand, poor footfall and reduced appetite for the high street has affected UK retailers – with mnay having to invest more and more to get those new customers and repeat demand. However what happens when you work in a sector more »

More
5 key Digital Transformation Challenges

29 Nov 2018 Dominic Comments Off on 5 key Digital Transformation Challenges

This year has been a tough one for retail as we all know with high street challenge on footfall, revenue growth, challenging business models and poor growth. All in all, it’s an Annus Horribilus for retail on the high street. This got me thinking about change in business and in particular business (and staff) aptitude more »

More
Selling your Digital Marketing Strategy to senior management

28 Sep 2018 Dominic Comments Off on Selling your Digital Marketing Strategy to senior management

One of the most challenging aspects of implementing any new digital strategy within an organisation is selling your vision into senior management. YOU know what needs to be done however how do you simplify and concentrate on just a few quick wins? You have already considered all the other main requirements for your new digital strategy such more »

More
7 ways customer services and ecommerce should work together

24 Nov 2017 Dominic Comments Off on 7 ways customer services and ecommerce should work together

I recently wrote a piece summarising the benefits of focusing on customer retention vs customer acquisition. The latter can be expensive and does not guarantee bringing in customers who will place repeat business with you. The customers who DO place repeat business with you are your bread and butter – it is this base you more »

More
Digital Marketing Plan – 6 steps for an effective plan

10 Mar 2017 Dominic Comments Off on Digital Marketing Plan – 6 steps for an effective plan

Developing a digital marketing plan is essential for any small business – without a plan, you may end up wasting a lot of money. You need to start driving qualified traffic to your site to get those sales – these are my top 6 tips to do this by focusing on a simple digital marketing more »

More