Email automation driving incremental sales of 20%
February 11th, 2019
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2018 end of year ECommerce review
16 Jan 2019 Dominic Comments Off on 2018 end of year ECommerce review
End of year reviews are essential in any business and moreso when working in what I like to call “brand recovery” environments i.e. where the focus of the year’s trading is to overhaul and reverse a decline in performance. A recent client of mine was in just such a position – with YOY decline due more »
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Email Database increase by 40% in 6 months!
7 Jan 2019 Dominic Comments Off on Email Database increase by 40% in 6 months!
I recently came across some work I did for a previous client (Notcutts) which I thought I would post to show how I managed to grow their database by 40% by implementing a multichannel data capture campaign. Notcutts are a well established chain of national garden centres with turnover around £60 million. Their office is more »
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Delivering double digit growth with 18% less website traffic
19 Dec 2018 Dominic Comments Off on Delivering double digit growth with 18% less website traffic
Retail in 2018 as we all know has been challenging for many companies. Lack of demand, poor footfall and reduced appetite for the high street has affected UK retailers – with mnay having to invest more and more to get those new customers and repeat demand. However what happens when you work in a sector more »
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5 key Digital Transformation Challenges
29 Nov 2018 Dominic Comments Off on 5 key Digital Transformation Challenges
This year has been a tough one for retail as we all know with high street challenge on footfall, revenue growth, challenging business models and poor growth. All in all, it’s an Annus Horribilus for retail on the high street. This got me thinking about change in business and in particular business (and staff) aptitude more »
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Selling your Digital Marketing Strategy to senior management
28 Sep 2018 Dominic Comments Off on Selling your Digital Marketing Strategy to senior management
One of the most challenging aspects of implementing any new digital strategy within an organisation is selling your vision into senior management. YOU know what needs to be done however how do you simplify and concentrate on just a few quick wins? You have already considered all the other main requirements for your new digital strategy such more »
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7 ways customer services and ecommerce should work together
24 Nov 2017 Dominic Comments Off on 7 ways customer services and ecommerce should work together
I recently wrote a piece summarising the benefits of focusing on customer retention vs customer acquisition. The latter can be expensive and does not guarantee bringing in customers who will place repeat business with you. The customers who DO place repeat business with you are your bread and butter – it is this base you more »
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Digital Marketing Plan – 6 steps for an effective plan
10 Mar 2017 Dominic Comments Off on Digital Marketing Plan – 6 steps for an effective plan
Developing a digital marketing plan is essential for any small business – without a plan, you may end up wasting a lot of money. You need to start driving qualified traffic to your site to get those sales – these are my top 6 tips to do this by focusing on a simple digital marketing more »
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Latest posts
2018 end of year ECommerce review
January 16th, 2019
Email Database increase by 40% in 6 months!
January 7th, 2019
Local SEO presence improved by 500%
December 27th, 2018
Delivering double digit growth with 18% less website traffic
December 19th, 2018
Bounce rate reduction of 32% with a website redesign
December 12th, 2018
5 key Digital Transformation Challenges
November 29th, 2018
Selling your Digital Marketing Strategy to senior management
September 28th, 2018
Non Brand traffic increase of 150%
August 31st, 2018
Driving an extra 7% new customers with Mention Me
July 19th, 2018
