Selling your Digital Marketing Strategy to senior management
September 28th, 2018
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Google Shopping – 5 ways to improve ranking
26 Sep 2016 Dominic Comments Off on Google Shopping – 5 ways to improve ranking
If you’re searching on Google with the intent to purchase, that search page is dominated by paid AdWords ads – with companies bidding on brand terms, category terms and also adding their product. On any given Google search page, the product ads populate the top of the page, often accompanied by paid ads to the more »
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What are the main differences between Instagram and Pinterest?
7 Jan 2016 Dominic Comments Off on What are the main differences between Instagram and Pinterest?
Some small businesses when looking at ways to improve the reach of their brands online look to social media as a channel thinking there is a quick fix and in the last few years there has been a huge jump in the popularity of both Pinterest and Instagram. However when speaking to small business there more »
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Using Social Media to improve your local store presence
21 Dec 2015 Dominic Comments Off on Using Social Media to improve your local store presence
Social media has come to be one of the most essential marketing techniques for all types of businesses, including retailers to engage and communicate with customers and prospective customers. 2 billion people are now ‘active’ social media users across the Globe (The State of Social Media, Nov 2015) Although it may be difficult to establish more »
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Accurate product data can drive your online marketing
12 Aug 2015 Dominic Comments Off on Accurate product data can drive your online marketing
Gathering as much data as possible on products is essential for any online retailers. This means collecting as many attributes as possible for every product and ensuring the data the customer sees is enough to lead them to get the most relevant search results. Customers are demanding and through insight you need to be ensuring more »
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How to identify Poor SEO service from your agency
4 Feb 2015 Dominic Comments Off on How to identify Poor SEO service from your agency
I’ve previously written on the issues some small businesses face in actually understanding what their SEO agency is doing and if this is actually benefiting their company. This can be a minefield – especially in an area which is constantly changing with new updates from Google happening on a regular basis. Is your SEO agency more »
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Why small business sites need a blog
6 Oct 2014 Dominic Comments Off on Why small business sites need a blog
One of the things I keep seeing time and time again on some small business websites is the complete lack of a blog on the site. A blog is a great way of keeping your customers informed of what Is happening in your company but not only that, it is a great way for you more »
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