March 28th, 2017
I offer a variety of services to help improve your online presence. My services are based on my retail philosophy, which I have used to help other retailers drive sustained growth, and this will be focused on the four principles I like to use to determine your current E-Commerce strategy:
- Traffic – how are you getting traffic to your site, which channels are you using, what opportunities are there to drive more traffic to your site and ultimately convert customers
- Trade – how are you trading your site, how often are you creating new fresh offers, new ranges and enticing your customer back to purchase.
- Convert – the customer has decided to buy – how easy are you making this for them and are there any opportunities to improve conversion?
- Retain – how are you retaining your customer once they have purchased? How are you re- engaging with them and getting the 2nd, 3rd or 4th order from them?
In addition to the four corner principles of my model there are additional mitigating factors to look at when reviewing any online retail model such as pricing strategy, mobile optimization, customer feedback, platform challenges etc.
Redleafdigital E-Commerce Services
Once I have undertaken the above review and understood your business goals, we can then discuss what strategies will work for you from a variety of E-Commerce channels including those below. As an example, it may be your business relies on organic traffic but which has a poor conversion rate – in which instance I would be looking at the site and what you are doing to ensure customers purchase.
Email marketing – how are you engaging with customers once they decide to purchase from you, are you investing in a welcome program, are you re-engaging with them frequently and what is the quality of your customer database?
Pay per Click marketing – what pay per click campaigns do you have set up, what is the market opportunity and what gaps exist in your current pay per click campaigns?
Affiliate Marketing – do you have a program in place and if not why not – this could be driving significant revenue and is a great way to get your brand out there.
Conversion Rate Optimisation – what is your conversion rate and how can it be improved? Are you doing anything on the site which is affecting it – I can help you with this.
Comparison Shopping – are you looking at every opportunity to use your product data feeds and push your products out to the wider marketplace? I have extensive experience in this area.
SEO – how SEO friendly is your website and what could be done to improve it? Your website platform may be challenging to work with or perhaps you need to overhaul content on the site.
Online Retail – with my retail experience, I can help you with many aspects of your current online retail setup – database growth, health, trading, customer feedback, customer services – I have managed full website P/L accounts so understand how to commercially drive your growth.
If you are looking for any of the above services, I would be only too happy to chat with you on how I could help your E-Commerce business.
Call me on 07849259033 or alternately just complete the request a quote form