March 28th, 2017
Email Marketing campaign management
Email Marketing should be forming the core of your relationships with your existing customers and is an ideal way to increase your sales from a variety of ways such as up-selling product, cross selling product and increasing the visits to your website.
Your customer base is arguably the most important asset your company has and you need to understand how both to grow it and how to manage it using email marketing – ensuring you are not incurring any penalties with ISPs as well as optimizing all contact points with your customer base.
Ensuring you have a fully optimized and consistent approach to how and when you contact your customers will not only improve your sales but help towards building a brand for your business.
How Redleafdigital can help with your email marketing
I have a lot of experience at growing customer databases and driving significant growth for many retailers. I also know what to look at if you are having problems with your growth and can help you with these. Some of the areas I would focus on with you include:
- Email / newsletter sign up to grow base
- Welcome emails and nursery program for new customers
- Follow up emails for those which have signed up and not placed orders in X days
- Second order encouragement emails aiming to get customers placing that 2nd order
- Lapsed customer emails – aiming to improve your businesses trading rate
- Disinterested customer purges – removing them from your list as this will affect your ISP reputation
There are many effective email marketing strategies which can be set up to run effectively alongside your SEO, Affiliate and other recruitment channels. It is now no longer enough to send out a blanket email to your customer base – if you want to build a brand I can help you with structuring an email strategy which suits your business needs.
I have built Email programs and know what works and what doesn’t work – I would like to apply that skill to your business and really help grow your customer base.
Call me on 07592629885 if you would like to grow your customer database.