Marketplaces (Ebay and Amazon) – 177% YOY increase in sales
As I refocused on optimizing the channel and improving feed content, descriptions and promotional offers across inventory were also identified as a priority. The inventory being pushed out to Ebay also increased with an extra 30% SKUs. Ebay is a very demanding marketplace to work with and it was essential also to improve our reputation which I focused on with improved customer service and turnaround times.
43% YOY increase in Sales
One of the things I really enjoy is coming into small businesses and identifying just what they are and are not doing to drive forward their E-commerce operation – in this example I was able to come in and quickly establish ways to improve both traffic to the site and trading of the site to drive sales forward significantly.
Demand / Sales increase from -1%% to 21% within 1 year
I helped this small business achieve these impressive results in a number of ways. When I started working with them, the focus was on trading the online operation on a week in week out basis, with no planning, no real brand identity and limited recruitment channels. There as was a huge opportunity to really turn them into a go to brand in their sector.
Website visits up by 36% within 1 year
This company had a phenomenal year in terms of how much their business turned round from a small retailer with limited reach in a localized area to become a real challenge to their main competitors. The above increase in site visits was achieved a number of ways however the biggest increase was not in the traffic we paid for via additional recruitment channels but from the rise in organic traffic which came from the real focus on moving away from a small company into developing a “brand”.
Paid search sales – 26% YOY increase in sales
This was delivered by reviewing account structure and account setup from bottom up. The account had been set up a few years previously and needed a complete overhaul. This improvement in performance specifically came from a combination of overhauling the brand campaign, introducing new category level campaigns and introducing Google Shopping feed.
Affiliate sales – 103% YOY increase in sales
Achieved by a complete overhaul of the affiliate channel and stripping out non performing affiliates as well as concentrating the focus on those affiliates who could help deliver targets. In addition a concerted effort was made to build out the reputation of the company with affiliates by engaging with the blogger community.
Introduced ECRM program leading to increase of 25% on second orders
Your customer database is possibly the single most important asset to your company and you need to manage that database effectively and in such a way that your customer feels valued. Gone are the days where you send out blanket emails to your database – any small business can easily set up a simple CRM program aimed at sending your database timely but effective emails based on their behaviour.
SEO strategy overhaul saving retailer X £36,000 from budget
A much misunderstood and continually changing part of e-commerce, I have seen on quite a few occassions companies coming into small businesses and almost hoodwinking them into SEO services which are either “black hat” (ie Google does NOT like them) or simply would never be effective for that business.
Introduced ECRM program driving extra 20% in revenue
Working with a recent client, I reviewed their historical Email setup and rceommended looking at more mini segments - targetting offers and content dynamically to smaller customer segments as well as mapping out typical purchase behaviour in order they could improve contact relevance. The result was and an increase in email revenue by 20% within a few weeks.
Local SEO increase of 500%
This business was in a period of decline when i joined - it was clear there was no focus nor any strategy to drive growth. I audited each part of the Ecommecre setup and put a growth strategy to gether addressing all the shortcomings. One of the issues they had was a very poor local SEO presence - despite having close to 100 stores. After a period of focus on improving the local presence of each store, we managed to get greater visibility locally - resulting in more store visits, more calls and more website visits.