Small Business Blog

Selling your Digital Marketing Strategy to senior management

28 Sep 2018 Dominic Comments Off on Selling your Digital Marketing Strategy to senior management

One of the most challenging aspects of implementing any new digital strategy within an organisation is selling your vision into senior management. YOU know what needs to be done however how do you simplify and concentrate on just a few quick wins? You have already considered all the other main requirements for your new digital strategy such more »
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Brand vs Non Brand traffic challenges

31 Aug 2018 Dominic Comments Off on Brand vs Non Brand traffic challenges

Brand traffic to your website is a good measure of whether or not your marketing activity is engaging with consumers and customers are engaging with your brand. However what you need to clarify is what exactly is meant by brand and non brand? Brand traffic – brand traffic is anyone typing into Google your brand more »
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Recommend a Friend and Mention Me

19 Jul 2018 Dominic Comments Off on Recommend a Friend and Mention Me

If you are looking to get more referrals from your existing customer base then one company I can recommend is Mention Me. I have worked with them a few times over the last few years and they focus on just that – implementing a solution in their backend which can be added to your site more »
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7 ways customer services and ecommerce should work together

24 Nov 2017 Dominic Comments Off on 7 ways customer services and ecommerce should work together

I recently wrote a piece summarising the benefits of focusing on customer retention vs customer acquisition. The latter can be expensive and does not guarantee bringing in customers who will place repeat business with you. The customers who DO place repeat business with you are your bread and butter – it is this base you more »
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Customer retention vs customer acquisition

14 Nov 2017 Dominic Comments Off on Customer retention vs customer acquisition

Should your business focus on customer acquisition or customer retention? In reality you should be focusing on both as with no new customers coming through you run the risk of having a declining customer database in time. I have worked with retailers who were VERY focused on customer acquisition and getting as many as possible more »
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Listening to your customers

1 Aug 2017 Dominic Comments Off on Listening to your customers

I have been very busy recently working with a new retail client hence the lack of updates recently however as part of the work I am currently doing, I thought I would share some thoughts on one area of E-Commerce which both my new client and plenty of previous clients under invest in and one more »
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5 link building strategies for Small Business in 2017

28 Mar 2017 Dominic Comments Off on 5 link building strategies for Small Business in 2017

As a small business, you may very well find one of the biggest struggles being how to get quality traffic to your website – one of the most common issues for small businesses is link building and understanding what are the best ways to build your brand with SEO. Without knowing what the latest in more »
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French Connection and brand failure …

16 Mar 2017 Dominic Comments Off on French Connection and brand failure …

Consider where French Connection are just now – 9 years of losses, an owner who is the CEO and also the Chairman, shareholder revolt, apetite for change and continually uninspiring and under-performing ranges. Why are they in this position and how much is the brand perception to blame? Back in the day the CEO, Stephen more »
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Cross device tracking challenges for retailers

14 Mar 2017 Dominic Comments Off on Cross device tracking challenges for retailers

With the rise of mobile traffic to websites, small businesses have also seen a shift in how they invest in site development to accommodate the increase in mobile traffic – and in addition have had to dig deep into their anayltics to fully understand how the traffic is behaving across devices. One of the main more »
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Digital Marketing Plan – 6 steps for an effective plan

10 Mar 2017 Dominic Comments Off on Digital Marketing Plan – 6 steps for an effective plan

Developing a digital marketing plan is essential for any small business – without a plan, you may end up wasting a lot of money. You need to start driving qualified traffic to your site to get those sales – these are my top 6 tips to do this by focusing on a simple digital marketing more »
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