Small Business Blog

7 ways customer services and ecommerce should work together

24 Nov 2017 Dominic Comments Off on 7 ways customer services and ecommerce should work together

I recently wrote a piece summarising the benefits of focusing on customer retention vs customer acquisition. The latter can be expensive and does not guarantee bringing in customers who will place repeat business with you. The customers who DO place repeat business with you are your bread and butter – it is this base you more »
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Customer retention vs customer acquisition

14 Nov 2017 Dominic Comments Off on Customer retention vs customer acquisition

Should your business focus on customer acquisition or customer retention? In reality you should be focusing on both as with no new customers coming through you run the risk of having a declining customer database in time. I have worked with retailers who were VERY focused on customer acquisition and getting as many as possible more »
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Listening to your customers

1 Aug 2017 Dominic Comments Off on Listening to your customers

I have been very busy recently working with a new retail client hence the lack of updates recently however as part of the work I am currently doing, I thought I would share some thoughts on one area of E-Commerce which both my new client and plenty of previous clients under invest in and one more »
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5 link building strategies for Small Business in 2017

28 Mar 2017 Dominic Comments Off on 5 link building strategies for Small Business in 2017

As a small business, you may very well find one of the biggest struggles being how to get quality traffic to your website – one of the most common issues for small businesses is link building and understanding what are the best ways to build your brand with SEO. Without knowing what the latest in more »
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French Connection and brand failure …

16 Mar 2017 Dominic Comments Off on French Connection and brand failure …

Consider where French Connection are just now – 9 years of losses, an owner who is the CEO and also the Chairman, shareholder revolt, apetite for change and continually uninspiring and under-performing ranges. Why are they in this position and how much is the brand perception to blame? Back in the day the CEO, Stephen more »
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Cross device tracking challenges for retailers

14 Mar 2017 Dominic Comments Off on Cross device tracking challenges for retailers

With the rise of mobile traffic to websites, small businesses have also seen a shift in how they invest in site development to accommodate the increase in mobile traffic – and in addition have had to dig deep into their anayltics to fully understand how the traffic is behaving across devices. One of the main more »
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Digital Marketing Plan – 6 steps for an effective plan

10 Mar 2017 Dominic Comments Off on Digital Marketing Plan – 6 steps for an effective plan

Developing a digital marketing plan is essential for any small business – without a plan, you may end up wasting a lot of money. You need to start driving qualified traffic to your site to get those sales – these are my top 6 tips to do this by focusing on a simple digital marketing more »
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60% YOY sales growth achieved with recent retailer!

3 Oct 2016 Dominic Comments Off on 60% YOY sales growth achieved with recent retailer!

One of the things I really enjoy is coming into businesses and identifying just what they are and are not doing to drive forward their E-commerce operation. Every retailer is different and has different dynamic in terms of what they need – not to mention understanding their market, channels they use and technology they utilize. more »
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SEO in 2017 – what you need to consider

29 Sep 2016 Dominic Comments Off on SEO in 2017 – what you need to consider

Ensuring you are continually keeping up to date with SEO and SEO changes over the years is difficult – with so many Google algorithm changes and faster integration with new technologies, channels and behaviour. You focus on one strategy and then suddenly another one comes up which turns the previous one on it’s head! SEO more »
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4 steps to consider when Brand Building

28 Sep 2016 Dominic Comments Off on 4 steps to consider when Brand Building

Brand building is essential for any small business – your company’s success this year and beyond depends on your ability to shape a brand: your career’s, product’s, department’s, or company’s. You can look at working with as many partners as possible and try to hoodwink Google however ultimately I believe you have to everything in more »
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