Small Business Blog

Bounce rate reduction of 32% with a website redesign

12 Dec 2018 Dominic 0

Bounce rate is a metric most companies keep an eye on and try to reduce as best they can – basically it is the percentage amount of sessions which are hitting your website and leaving (ie bouncing). Reducing bounce rate is one of the goals of every website as it means more traffic are engaging more »
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5 key Digital Transformation Challenges

29 Nov 2018 Dominic Comments Off on 5 key Digital Transformation Challenges

This year has been a tough one for retail as we all know with high street challenge on footfall, revenue growth, challenging business models and poor growth. All in all, it’s an Annus Horribilus for retail on the high street. This got me thinking about change in business and in particular business (and staff) aptitude more »
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Selling your Digital Marketing Strategy to senior management

28 Sep 2018 Dominic Comments Off on Selling your Digital Marketing Strategy to senior management

One of the most challenging aspects of implementing any new digital strategy within an organisation is selling your vision into senior management. YOU know what needs to be done however how do you simplify and concentrate on just a few quick wins? You have already considered all the other main requirements for your new digital strategy such more »
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Brand vs Non Brand traffic challenges

31 Aug 2018 Dominic Comments Off on Brand vs Non Brand traffic challenges

Brand traffic to your website is a good measure of whether or not your marketing activity is engaging with consumers and customers are engaging with your brand. However what you need to clarify is what exactly is meant by brand and non brand? Brand traffic – brand traffic is anyone typing into Google your brand more »
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Recommend a Friend and Mention Me

19 Jul 2018 Dominic Comments Off on Recommend a Friend and Mention Me

If you are looking to get more referrals from your existing customer base then one company I can recommend is Mention Me. I have worked with them a few times over the last few years and they focus on just that – implementing a solution in their backend which can be added to your site more »
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7 ways customer services and ecommerce should work together

24 Nov 2017 Dominic Comments Off on 7 ways customer services and ecommerce should work together

I recently wrote a piece summarising the benefits of focusing on customer retention vs customer acquisition. The latter can be expensive and does not guarantee bringing in customers who will place repeat business with you. The customers who DO place repeat business with you are your bread and butter – it is this base you more »
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Customer retention vs customer acquisition

14 Nov 2017 Dominic Comments Off on Customer retention vs customer acquisition

Should your business focus on customer acquisition or customer retention? In reality you should be focusing on both as with no new customers coming through you run the risk of having a declining customer database in time. I have worked with retailers who were VERY focused on customer acquisition and getting as many as possible more »
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Listening to your customers

1 Aug 2017 Dominic Comments Off on Listening to your customers

I have been very busy recently working with a new retail client hence the lack of updates recently however as part of the work I am currently doing, I thought I would share some thoughts on one area of E-Commerce which both my new client and plenty of previous clients under invest in and one more »
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5 link building strategies for Small Business in 2017

28 Mar 2017 Dominic Comments Off on 5 link building strategies for Small Business in 2017

As a small business, you may very well find one of the biggest struggles being how to get quality traffic to your website – one of the most common issues for small businesses is link building and understanding what are the best ways to build your brand with SEO. Without knowing what the latest in more »
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French Connection and brand failure …

16 Mar 2017 Dominic Comments Off on French Connection and brand failure …

Consider where French Connection are just now – 9 years of losses, an owner who is the CEO and also the Chairman, shareholder revolt, apetite for change and continually uninspiring and under-performing ranges. Why are they in this position and how much is the brand perception to blame? Back in the day the CEO, Stephen more »
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