The Ecommerce Audit

Find Out Exactly
What's Holding Your
Revenue Back.

A thorough, independent review of your entire ecommerce operation — delivered as a clear written report with a prioritised action plan you can use immediately.

£750
Fixed Fee. No Surprises. Delivered within 7 working days
20+ years ecommerce experience
Book Your Audit →
+70%
Conversion Rate

Same traffic, materially more revenue following a structured audit.

+42%
Revenue Growth

After implementing the prioritised actions from an audit and growth plan.

+35%
Revenue in Weeks

Harrier Trail Running — acting on audit recommendations.

−32%
Bounce Rate

Following a focused site and user experience review.

Why Most Businesses Plateau

Most ecommerce businesses aren't failing.
They're leaking revenue in five places at once.

The audit finds where. It tells you why. It gives you a ranked list of exactly what to fix first — so you stop guessing and start growing with confidence.

What We Cover

Six Pillars. 40+ Checks. One Clear Picture.

Every area of your ecommerce operation reviewed in depth — specific, actionable findings, not generic observations.

Pillar 01
Website & Conversion
How well your site turns visitors into customers — and where they're slipping away.
  • Homepage first impression — what a new visitor sees within 5 seconds
  • Product page quality — copy, imagery, trust signals, social proof
  • Navigation and category structure — can customers find what they need?
  • Checkout flow — friction points, abandoned basket triggers, payment options
  • Mobile experience — how the site performs for the majority of visitors
  • Site speed and Core Web Vitals — load time impact on conversion
  • Trust signals — reviews, returns policy, security badge placement
  • CTA clarity — are visitors guided clearly toward purchase?
You'll Know

Exactly where visitors are dropping off and the specific changes with the biggest conversion impact.

Pillar 02
Traffic & Acquisition
Where your customers come from — and whether you're spending in the right places.
  • Traffic mix — which channels drive visitors, revenue, and which drain budget
  • Paid media health — Google Shopping, Search, Meta efficiency and structure
  • Organic search — keyword visibility, content gaps, technical SEO red flags
  • Email and CRM — list size, open rates, revenue contribution, automation gaps
  • Social media — organic reach, content performance, audience quality
  • Attribution — are you measuring and crediting channels correctly?
You'll Know

Which channels to invest more in, which are wasting budget, and where your biggest acquisition opportunity lies.

Pillar 03
Customer Experience
What customers feel before, during and after they buy — and whether it makes them return.
  • Post-purchase experience — confirmation emails, dispatch comms, tracking
  • Returns and refunds — process friction, policy clarity, impact on reviews
  • Customer service — response times, channels, quality of resolution
  • Reviews and reputation — volume, rating, recency, response strategy
  • Delivery proposition — speed, cost, threshold, communication
  • NPS and satisfaction signals — what customers say and where
You'll Know

Whether your customer experience is an asset or liability, and quick wins to turn first-time buyers into repeat customers.

Pillar 04
Retention & Loyalty
How much value you extract from customers already won — and LTV you're leaving on the table.
  • Repeat purchase rate — how often customers return and what drives it
  • Customer lifetime value — current LTV by cohort and acquisition channel
  • Email flows — welcome series, abandoned basket, win-back, lapse triggers
  • Loyalty programme — is it visible, used and commercially effective?
  • Subscription and recurring revenue — opportunity and current provision
  • Lapsed customer recovery — are churned customers actively pursued?
You'll Know

How much revenue walks out the door — and the retention mechanics with the fastest payback.

Pillar 05
Trading & Merchandising
How you present, price and promote your range — and whether it's working commercially.
  • Average order value — current AOV and mechanics available to improve it
  • Bundles and cross-sell — are you making it easy to buy more?
  • Promotional strategy — discounting mechanics, margin impact, calendar
  • Pricing architecture — entry / mid / premium range, competitive positioning
  • Best seller prominence — highest-converting products front and centre?
  • Out-of-stock management — how range gaps are handled and communicated
You'll Know

Whether you're leaving AOV on the table and whether promotions build basket value or simply erode margin.

Pillar 06
Data & Measurement
Whether you're tracking the right things — and whether decisions are built on reliable data.
  • Analytics setup — GA4 configuration, event tracking accuracy
  • KPI framework — are you measuring the 12 metrics that actually matter?
  • Reporting cadence — weekly/monthly rhythms, who sees what and when
  • Conversion tracking — purchase data reliability, channel attribution
  • Cohort analysis — customer behaviour over time, not just in aggregate
  • Data gaps — what you should be measuring but currently aren't
You'll Know

Whether your numbers are accurate — and how to build a simple reporting framework your team will actually use.

What You Receive

Six Deliverables. All Within 7 Working Days.

Clear, written, jargon-free — and immediately actionable from the moment you open the report.

01
📄
The Written Audit Report
A thorough assessment across all six pillars. Honest, specific observations — not a generic template. Formatted to share with your team or agencies.
02
🎯
Prioritised Action Plan
Every opportunity ranked by commercial impact and ease of implementation. Know exactly what to do first — not 50 things with no priority.
03
🗓
60-Day Quick-Win Roadmap
Sequenced actions your team can take immediately, without major investment, that move the revenue needle fastest.
04
💬
90-Minute Debrief Call
A live walkthrough with you and your whole team. Leave with total clarity on what you're doing next.
05
📊
KPI Baseline Document
Current performance across the 12 metrics that matter — so you can measure exactly what changes after implementation.
06
✉️
30-Day Follow-Up Check-in
A 30-minute call one month after delivery to review progress. You're not left to figure it out alone.
Simple Process

How It Works — Simple. Flexible. No Long-Term Commitment.

Five steps from first contact to complete clarity. No preparation needed on your end to get started.

1
Book & Kick-Off
30 minutes about your business and goals. No preparation needed — just an honest chat.
Free · No commitment
2
Grant Access
Read-only access to GA4, your platform and ad accounts. Takes 10 minutes on your end.
Read-only · Secure
3
Audit Completed
Full report, action plan, 60-day roadmap and KPI baseline — within 7 working days.
7 Working Days
4
Debrief Call
Walk through the findings together. Your whole team welcome. Leave with a plan to act on immediately.
Team Welcome
5
30-Day Check-In
A follow-up call one month later to review progress and answer implementation questions.
Included
Right Fit?

Is This Right For You?

The audit works best for specific situations. Be honest about whether yours matches.

This is a great fit if…
  • ✓You're generating revenue online (£100k–£2M) but growth has stalled
  • ✓You're spending on ads or SEO but not confident you're getting the right return
  • ✓You have a gut feeling something is wrong but can't pinpoint exactly where
  • ✓You want an expert, independent view before making bigger investments
  • ✓You're running agencies but have no one senior enough to direct them
  • ✓You want a clear, ranked action plan — not a long list of vague recommendations
This probably isn't right if…
  • ✗You've just launched and have very limited trading data to review
  • ✗You're looking for someone to do the implementation, not identify what to do
  • ✗Your core challenge is brand or product — not the ecommerce operation itself
  • ✗You're not in a position to act on recommendations in the next 60–90 days
What Clients Say

Real Results From Real Businesses

★★★★★
"
He will help get under the skin of what's working and what's not — and then prioritise what matters most. Exactly what a growing business needs.
MW
Mark WootonDirector · Notcutts
★★★★★
"
Dominic is a resilient and determined Digital eCommerce expert who strives for success in the business he's working within. I'd strongly recommend Dominic for any business wishing to exceed its online capability.
RL
Richard LeighDigital Director · British American Tobacco
★★★★★
"
Dominic is a seriously strong eCommerce lead. Clear thinker, high standards, and relentless about the customer experience. I'd recommend him to any brand that wants proper Digital Leadership.
SM
Sami MahdiFounder · WeFlare
Book Your Audit

Ready to Find Out What's Holding You Back?

A fixed fee, one-time engagement. No monthly commitment, no retainer, no obligation to continue. Just a clear, expert view of your ecommerce business — and a practical plan to improve it.

Everything included in the £750 fixed fee:
  • Full written audit report across 6 pillars (40+ individual checks)
  • Prioritised action plan ranked by commercial impact and effort
  • 60-day quick-win roadmap with specific, sequenced actions
  • 90-minute debrief and walkthrough call — your whole team welcome
  • KPI baseline document across the 12 metrics that matter
  • 30-day follow-up check-in call — included at no extra charge
  • Delivered within 7 working days of receiving access
Questions first? Email dominic@redleafdigital.co.uk or call 07592 629885 — I reply within one working day.
The Ecommerce Audit
£750
Fixed Fee · One-Time · No Surprises
  • Full 6-pillar ecommerce audit
  • Written report + prioritised action plan
  • 60-day quick-win roadmap
  • 90-min debrief call with your team
  • KPI baseline document
  • 30-day follow-up call included
  • Delivered in 7 working days
Book Your Audit →
Or call 07592 629885 to discuss first
Questions

Common Questions

How long does the audit take to deliver?+
Once I have access to your analytics and platform, the full audit report, action plan, roadmap and KPI document will be delivered within 7 working days. The 90-minute debrief call is then scheduled at a time that works for you and your team.
What access do you need from us?+
Read-only access to your Google Analytics (GA4) and ecommerce platform admin. View access to Google Ads and/or Meta Ads is helpful but not essential. I also review your site as a customer — no sensitive logins beyond analytics are needed.
We already have agencies. Will this duplicate their work?+
No — this is where the audit adds most value. Agencies are accountable for their own channel. The audit looks at how everything fits together — whether channels work in concert, whether agencies are briefed correctly, and whether the operation they're driving traffic to is set up to convert. This is the missing strategic layer.
What platform do I need to be on?+
Any major platform — Shopify, Magento/Adobe Commerce, WooCommerce, BigCommerce, Salesforce Commerce Cloud. The audit principles apply regardless of platform, and I'll flag platform-specific observations relevant to your setup.
Will you pitch me a retainer afterwards?+
No. The audit is complete in itself — you receive everything you need to act independently. If after the debrief you'd like to explore ongoing support, we can have that conversation. There's no obligation and no sales pitch baked into the process.
Is £750 fixed or does it vary by business size?+
For businesses doing up to £2M in online revenue the price is fixed at £750. For larger or more complex operations — multiple brands, international sites, very large catalogues — pricing may differ. Get in touch and I'll give you a clear quote before you commit to anything.
This package is typially for small to medium sized businesses (typically up to £600k in turnover) who are looking for and expert view of their ecommerce performance without long term commitment 

What included

Full ecommerce audit: site, funnel, traffic, marketing mix
Written report with ranked priority actions

Target Audience

Audience 1 

pRICING

This package is typially for small to medium sized businesses (typically up to £600k in turnover) who are looking for and expert view of their ecommerce performance without long term commitment 

What included

Full ecommerce audit: site, funnel, traffic, marketing mix
Written report with ranked priority actions

Target Audience

Audience 1 

pRICING

This package is typially for small to medium sized businesses (typically up to £600k in turnover) who are looking for and expert view of their ecommerce performance without long term commitment 

What included

Full ecommerce audit: site, funnel, traffic, marketing mix
Written report with ranked priority actions

Target Audience

Audience 1 

pRICING