Ecommerce Growth Leadership · DTC & B2B · Full Time, Part Time & Interim

Digital Growth Leadership

The Growth Ledger

The Growth Ledger is where I share thoughts, experiences and lessons from over two decades in ecommerce and digital growth. What works, what doesn't, practical strategies to scale, and insights from real engagements — helping ambitious businesses move forward with clarity and confidence.

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67 articles · Ecommerce · Strategy · CRO · Analytics · AI

Digital Growth Leadership

Latest from The Ledger

The most recent thinking on ecommerce growth, strategy and digital leadership.

Why Better Visibility Changes How Businesses Perform

Why Product Roadmaps are Essential for Digital Growth

Harrier Trail Running – Immediate Impact of +35% Revenue Increase

The Real Value of GA4 to Drive Growth in Your Business

Digital Growth Leadership

All 67 Articles

Every article published since 2014 — covering conversion, retention, SEO, paid media, AI, analytics and leadership.

Why Better Visibility Changes How Businesses Perform

Why Product Roadmaps are Essential for Digital Growth

Harrier Trail Running – Immediate Impact of +35% Revenue Increase

The Real Value of GA4 to Drive Growth in Your Business

Using Claude AI to Assess Your Competitive Position

AI Impact on Small Businesses – 5 Things You Should Focus On

CRO Didn't Start with Digital – It's Been Around for Years!

2 Approaches to Building a Growth Plan

January 20, 2026

What 20 Years in Ecommerce Teaches You That Dashboards Won't

January 8, 2026

Why ROAS on Its Own Is a Poor Metric

January 8, 2026

Working with Founders – Lessons Learned in Driving Digital Success

February 10, 2025

Simple UX Strategies for Small Businesses

February 3, 2025

Scale Your Business – Initial Considerations

January 29, 2025

5 Things I Learned from a Subscription Model Launch

January 22, 2025

Investing in a New DXP – Bloomreach – to Drive Growth

February 14, 2024

What Is a CRO Audit?

February 13, 2024

The Rise of the DXP Platform

February 2, 2024

Generative AI Tools for B2B

January 30, 2024

Why Is Lifetime Value Important?

January 24, 2024

70% Conversion Rate Increase Per Annum

January 11, 2024

7 Indicators You May Need to Re-Platform

October 25, 2023

4 Data Science Challenges to Overcome in Early Stages

October 6, 2023

Ecommerce Strategy Rethink Drives 60% Increase in YOY Sales

October 5, 2023

Email Turnaround Using 5 Core KPIs

February 19, 2020

Website Trading – Mistakes to Avoid

7 Ecommerce KPIs Your Business Should Be Tracking

February 11, 2019

Email Automation Driving Incremental Sales of 20%

January 16, 2019

2018 End of Year Ecommerce Review

January 7, 2019

Email Database Increase by 40% in 6 Months

December 27, 2018

Local SEO Presence Improved by 500%

December 19, 2018

Delivering Double Digit Growth with 24% Less Website Traffic

December 12, 2018

Bounce Rate Reduction of 32% with a Website Redesign

November 29, 2018

5 Key Digital Transformation Challenges

September 28, 2018

Selling Your Digital Marketing Strategy to Senior Management

August 31, 2018

Non Brand Traffic Increase of 150%

Driving an Extra 7% New Customers with Mention Me

November 24, 2017

7 Ways Customer Services and Ecommerce Should Work Together

November 14, 2017

Customer Retention vs Customer Acquisition

Listening to Your Customers

5 Link Building Strategies for Small Business in 2017

French Connection and Brand Failure

Cross Device Tracking Challenges for Retailers

Digital Marketing Plan – 6 Steps for an Effective Plan

September 29, 2016

SEO in 2017 – What You Need to Consider

September 28, 2016

4 Steps to Consider When Brand Building

September 26, 2016

Google Shopping – 5 Ways to Improve Ranking

January 19, 2016

The Best Approach When Choosing a New Web Platform

January 14, 2016

How Improving Your Site Search Can Improve Sales

January 7, 2016

What Are the Main Differences Between Instagram and Pinterest?

December 21, 2015

Using Social Media to Improve Your Local Store Presence

November 23, 2015

How Analytics Can Identify Problems with Your Website Trading

August 19, 2015

Why Retailers Should Consider Adding Google Trusted Store Badge

August 12, 2015

Accurate Product Data Can Drive Your Online Marketing

How to Manage Your Customer Reviews and Feedback

How to Prove Brand Bidding in Paid Search Works

February 4, 2015

How to Identify Poor SEO Service from Your Agency

February 3, 2015

Understanding What Your SEO Agency Is Actually Doing Is Key

January 26, 2015

Destinology Review – How They Can Get More Brand Reach

January 12, 2015

Predictions for the Paid Search Landscape in 2015

January 9, 2015

Tips for Using Social Media to Increase Sales

January 8, 2015

Maplin – How NOT to Trade a Website

November 19, 2014

Using Social Media and Email for Local Marketing

November 17, 2014

Google's Checkout – Imagine if This Was Your Website

October 6, 2014

Small Business Guide to Basic Google Analytics

October 6, 2014

Why Small Business Sites Need a Blog

August 29, 2014

How Small Businesses Can Reduce Cart Abandonment

August 29, 2014

Christmas Trading Tips – What Your Priorities Should Be

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