SMALL BUSINESS BLOG


Every now and again I will update here with some thoughts and tips from my career in terms of growth and some tips or advice on ecommerce growth models in general - I hope you enjoy some of the articles - let me have your feedback too!

Investing a new DXP – Bloomreach – to drive growth

Investing a new DXP – Bloomreach – to drive growth

How Premier Farnell invested in Bloomreach DXP for growth
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What is a CRO audit?

What is a CRO audit?

When you’re starting an eCommerce business, it’s important to have a clear understanding of what eCommerce CRO audit. With this…
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The rise of the DXP platform

The rise of the DXP platform

What is a DXP and what opportunities does it provide a business? This post gives you a simple summary
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Generative AI Tools for B2B

Generative AI Tools for B2B

AI is here to stay … so lets look at some simple use cases for B2B and tools which can…
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Why is Lifetime Value important?

Why is Lifetime Value important?

Lifetime value is essential in any business to track the payback period of investments – here are a few examples…
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70% Conversion Increase PA

70% Conversion Increase PA

See how I drove a 70% increase in comversion rate within 12 months with this leading garden retailer
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7 indicators you may need to re-platform your website

7 indicators you may need to re-platform your website

Your business will inevitably get to a point where you need to consider replatforming – here are 7 indictaors you…
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4 Data Science challenges to overcome in early stages

4 Data Science challenges to overcome in early stages

Embedding Data Science can be difficult – here are my tips to ensure success
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Ecommerce Strategy rethink drives 60% increase in YOY sales

Ecommerce Strategy rethink drives 60% increase in YOY sales

One of the things I really enjoy is coming into businesses and identifying just what they are and are not…
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Email turnaround using 5 core KPIs

Email turnaround using 5 core KPIs

A short post discussing Email KPIs and 5 of the core KPIs I used to improve one business a few…
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