My Ecommerce
Experience
I'm Dominic Smith — a flexible, experienced ecommerce partner for DTC and B2B businesses. Over the past two decades I've worked across retail, B2B and digital commerce from every angle: FTSE250 companies, founder-led startups, SMEs and Travel.
As an Ecommerce Lead, I provide senior leadership to help businesses scale profitably — without the overhead of a full-time hire.
- → Over 20 Years Experience
- → DTC & B2B Ecommerce Leadership
- → Full E2E Channel Management
- → CIM Qualified
- → Product Owner Qualified
Commercial Director · Notcutts
Brands I've Worked With
I've worked with a diverse range of brands — from small to large businesses, across luxury, consumables, retail, travel and B2B — each with distinct audiences and commercial objectives. This breadth of experience allows me to tailor strategies to the specific needs of each business.
Group Head of Digital · Premier Farnell
The 8-Point Growth Framework
Sustainable ecommerce growth isn't achieved by simply increasing ad spend. It comes from aligning every part of the ecommerce ecosystem so it works together effectively.
Attracting the right customers through the right channels — with clear visibility on cost, quality and return at every touchpoint.
Systematically improving the on-site experience — from landing pages to checkout — so more visitors become buyers.
Building loyalty through post-purchase experience, email, loyalty programmes and repeat purchase strategy.
Ensuring the site performs, communicates value clearly and removes friction at every key moment in the journey.
Optimising how products are presented, priced and promoted to maximise commercial performance across the range.
Building clarity on what's working and what's not — so every decision is grounded in evidence, not opinion.
Identifying and entering new markets with the right localisation, pricing and channel strategy in place from day one.
Ensuring the right people, processes and priorities are in place so growth plans are actually delivered consistently.
What Clients Say
Ready to Start Growing?
The first conversation is always free. No pitch — just a clear picture of where your business is and what I'd focus on first.