about me

Ecommerce Specialities

About Redleafdigital

Why hire Redleafdigital?

ecommerce specialities

Website Traffic

Traffic is key for new business generation - I can help you drive qualified traffic to your website

Ecommerce KPIs

What KPIs should I work to in order to drive growth? This is one of the areas I focus on to identify whatis affecting your growth

Customer Retention

Retaining customers is where many customers have a real challenge. I have implemented CRM programs to improve retention.

Website Trading

A good cycle plan is key to trading your website but are you giving away too much in discounts? Is shipping killing you? I can help.

Conversion Improvement

Improving Conversion is the target of most businesses - I have a wealth of experience working with businesses to do just that

Affiliate Marketing

The Affiliate channel is a channel which provides much opportunity - I have managed over 10 affiliate programs succesfully


PPC is a key marketing channel which can drive significant traffic and sales - I have managed multiple PPC campaigns with success.


How easily can your customers find your business and what needs to be changed to improve visibility?

Ecommerce Platforms

Is your platform the correct one or is it causing you problems? Will your platform allow for growth? I can help here

Growth Strategy

How is your business going to grow? My growth model takes a simplistic approach and has helped previous clients increase revenue.


I am passionate and dedicated with over 12 years E-Commerce experience across a variety of sectors and disciplines – my particular speciality has been Retail Ecommerce. 
I understand the frustrations of small businesses and have consistently improved the Ecommerce performance of all my clients over the years – coming into your business and getting under the skin of the issues preventing growth is what I love to do.
I started my career in Ecommerce with the NBrown Group (Simply Be, Marisota etc) and had a fabulous 6 years helping the company grow it’s online business from 10% to 55% online penetration. Managing multiple UK and International websites, this was a great grounding in usng KPIs focused data to drive increase sales and revenue. 
After 6 years, I wanted to take my experience of really trading websites successfully and apply that to small businesses which perhaps did not have the resource or skillsets. As Head of Ecommerce for 3 major UK retailers (Notcutts, TOFS and Yoursclothing) , I drove double digit revenue growth for all three companies. 
In 2016 I set up Redleafdigital to specifically focus focus on helping SMEs with their Ecommerce and since then have worked with some prestigious UK businesses such as BAT, The Conran Shop and The Fragrance Store
I love driving growth for my clients so why not give me a call today?

why hire redleafdigital?

15 years Ecommerce experience

5 years as Head of Ecommerce

Digital Marketing / Website Trading

Focus on Small Business Growth Plans

Turnaround plans for distressed businesses

8 years in Fashion Ecommerce

3 years as Ecommerce Consultant

Customer Acquisition / Retention Programs

Double digital revenue growth YOY

CIM / IDM / Google qualified

Recent Successes

166% increase in revenue YOY

17% increase in revenue YOY

45% increase in revenue YOY

-20% revenue growth to +10% YOY

25% increase in revenue YOY

- 23% to -10% YOY (distressed business)

35% increase in revenue YOY

40% increase in Loan sales YOY

10% to 55% online penetration

10% to 55% online penetration

free initial 121 consultation

Get in touch with me today to arrange your initial 121 consultation.

I would love to discuss your business objectives and how I could help you grow.