With over 20 years of expertise in E-Commerce, I have a strong background in driving growth across various sectors, with a particular focus on Retail E-Commerce and B2B.
Throughout my career, I have successfully delivered E-Commerce strategies to deliver measurable results in areas such as performance marketing, merchandising, customer retention, and development roadmaps to name but a few.
My experience in optimizing digital sales channels has consistently supported both employers and clients in achieving sustained E-Commerce success. I can help your business grow!
With over 20 years of expertise in E-Commerce, I bring a strong background in driving growth across various sectors, with a particular focus on Retail E-Commerce and B2B. Throughout my career, I have successfully leveraged my knowledge of E-Commerce strategies to deliver measurable results in areas such as performance marketing, merchandising, customer retention, and development roadmaps. My extensive experience in optimizing digital sales channels has consistently supported both employers and clients in achieving sustained E-Commerce success. I can help your business grow!
My career trajectory has been very typical - starting off in Digital Marketing with companies like Santader, The Co-Operative Bank and NBrown, where I managed multiple trading websites globally. After that, for 8 years I was Head of Digital / Ecommerce for a number of retail businesses driving growth across multiple sectors.
At this point, I setup Redleafdigital to provide short to medium term Ecommerce Consultancy to business who perhaps were struggling or needed some strategic support - companies ranging from British American Tobacco to The Conran Shop and Premier Farnell. I have also worked with other business providing advice on digital transformation - such as Notcutts - plus worked with McKinsey on the digital transformation at Premier Farnell.
With over 20 years experience, I believe that applying simple growth models in any business is the key to success - this is the approach I take for any business and this is how I could help your business grow.
Throughout my career I have focused on multiple different areas within Ecommerce and can bring various elements of these together to help support your ecommerce growth plans - perhaps your customer acquisition channel is in decline or you are building a product roadmap which is not delivering growth? These are just some of the areas I focus on ...
Is your customer database maturing or are you unsure how to maximize your new customer acquisition? Perhaps you need help understanding Lifetime Value of your new customers coming through? I can help you refine and improve your new customer acquisition rates.
Perhaps your retention levels are dipping or you are losing too many customers at particular stages of their journey with you? Your retention model is key to maximizing sales from your existing customer base. I have improved many customer retention models in my time and can work with you to improve yours.
Do you fully understand your traffic channels and how to maximize ROI from each one? Do you understand how to fully get the most out of an affiliate program or how to get incremental value from joint SEO / Content programs? I have 20 years experience in digital marketing and can help you.
Do you have a capable roadmap to support your growth aspirations? Whether this is bespoke functionality, core conversion drivers on site or maybe development of more technical Agile Roadmaps / backlogs, I have delivered many roadmaps over the years based on supporting aspirations / strategies.
Is your website platform the correct one for your business? Are you fully maximizing it's effectiveness and getting the most out of it? I have worked with so many businesses who have made the wrong decisions in terms of platform investment and can help you understand your own capabilities.
Are you getting enough sales from organic traffic? The more organic traffic you get, the better your brand reach and the less expensive your marketing budget needs to be. I have implemented SEO campaigns and worked with SEO specialists to drive significant improvements to SEO campaigns.
Do you have international aspirations or perhaps you are struggling in certain territories? I have managed Global Trading in a raft of companies as well as researching, managing and launching 6 different International sites in 3 different regions - I understand the challenges for International projects.
Any growth strategy needs to have a clear understanding of the KPIS being used by the business and a fuller deep dive into these KPIs - are they the correct ones or indeed do they need an overhaul based on re-alignment of business strategy - I can help you with defining this model
Are you effectively merchandising your product and getting the most out of your product real estate? Are there merchandising gaps or perhaps data issues which do not support effective merchandising? I have a wealth of experience in helping drive upsells and cross sells for a number of businesses.