• Redleafdigital provides Ecommerce Consultancy for SMEs and is based in Stockport, Manchester. It was set up by myself - Dominic Smith - and I have over 20 years experience in the world of Ecommerce and has worked with over 20 businesses in that time to help them drive growth.

    In this time I have worked across the full mix in both Ecommerce and Digital Marketing – from implementing customer acquisition campaigns to overhauling digital strategies plus rescuing brands in decline and transitioning them to growth.

    I take a simple approach to Ecommerce Strategies and love to work with businesses to understand just what makes them tick – and see how I can help them be successful.


    Over the last 20 years, I have worked with some of the UK's largest brands in their fields - focusing on all aspects of how they trade their products online - looking at acquisition, retention, trading and conversion improvement roadmaps through to how they are improving online penetration. I have delivered success for these businesses by applying my own model to growth - see below.

    "Dominic is a resilient and determined Digital eCommerce expert who strives for success in the business he’s working within to ensure that KPIs are set and profitability enhanced. I’d strongly recommend Dominic for any business wishing to exceed its online capability..

    Richard Leigh
    British American Tobacco

    growth Model

    You will see many different Growth Models however below is the simple one I like to use - there is a lot more detail behind this but at it's simplest, these are the key areas you need to review before implementing and Ecommerce Growth Strategy.


    Are you maximizing your platform capabilities? Your platform should be working to maximize performance and should enable you to grow your business - I look at all aspects of platform suitability for your business.


    Building effective digital campaigns to drive qualified traffic to your site is essential - do you fully understand what traffic is working and what is not? Are you aware of the conversion drop off funnel and how to address some of these traffic issues?


    How are your merchandising your products across your real estate and how are you maximizing sales? Are you aware of the conversion triggers which identify opportunity and are you fully aware of what is causing the checkout abandonment?


    How are you striving to improve conversion across the site? A\re you aware of where the issues are with conversion, what products or ranges you struggle with and what can be done to address this? I have helped business address these issues and built conversion programs to improve.


    Investing in qualified traffic is essential but so to is retaining your existing customers. What plans are you putting in place to improve your customer retention metrics and ensure your customers are not leaving to shop with the competition?


    You have fully maximized the online shopping experience and improved most of your key Ecommerce KPIs - you now need to invest in increasing your brand exposure and getting more qualified brand traffic to shop with you.


    20 years growing brands

    20 years experience in developing growth strategies with both small businesses and FTSE 250 listed companies across the full ecommerce mix.

    KPI focused

    I focus on setting up and tracking to KPIs as part of any growth plan - these may vary based on sector or industry but are essential for any business

    Product roadmaps

    I am a qualified product owner - devising product roadmaps to drive growth and improve sales

    BTC and BTB experience

    Over 20 years, I have experience in both the B2C and B2B sectors - both with very specific needs - and only recently as Director for $790 mill business

    Growth strategist

    From revenue growth to turning around failing businesses, I have delivered growth for 20 years - see blog for examples of some of this growth

    performance marketing

    Significant experience across all Performance Marketing channels as well as driving growth



    "Dominic is a driven individual with the experience and personality to make a positive impact on your retail business. He demonstrates high energy and output and thats infectious in any team, but especially in E commerce. He brings with him the experience to challenge your current E commerce setup while nurturing the talent that already exists. I would have no hesitation recommending Dominic for either Interim, Consultancy or Head of Ecommerce roles."
    Paul Brookes
    Commercial Director, The Conran Shop
    "Dominic is a resilient and determined Digital eCommerce expert who strives for success in the business he’s working within to ensure that KPIs are set and profitability enhanced. I’d strongly recommend Dominic for any business wishing to exceed its online capability.."
    Richard Leigh
    Global Digital Director, British American Tobacco
    "Dominic brought both an insightful perspective along with energy to deliver it, a great combination. He will help get under the skin of what’s working and what’s not along with the priorities."
    Mark Wooton
    Commercial Director, Notcutts


    Get In touch


    Available from 9am to 5pm

    Address 83 Dairyground rd, Bramhall, Stockport, SK72LY

    Email dominic@redleafdigital.co.uk