Your Ecommerce
Business Is Working Hard.
Is It Actually Growing?
There's a point most online businesses reach where effort and results stop matching up. Revenue has plateaued, conversion is flat, and you're not sure what to fix first. This is where I add value — regardless of the size of your business.
Structured digital growth plan driving 42% ecommerce revenue increase
Managed 70% conversion rate increase over 12 months
Harrier Trail Running — immediate impact from growth strategy
Significant reduction following targeted site redesign project
On-Demand Head of
Ecommerce.
I'm Dominic Smith — an Ecommerce Leader helping ambitious brands to scale. With over 20 years of experience across fashion retail, DTC and B2B ecommerce, I've worked inside founder-led businesses, in-house teams and on large-scale growth and transformation programmes.
I've seen what works, what scales, and what quietly holds businesses back. I operate as your on-demand Head of Ecommerce — setting direction, prioritising what matters, fixing the issues that block growth, and working alongside your team to turn plans into results.
Available as Full Time, Fractional or Interim support — structured around what your business actually needs.
Simple. Flexible. No Long-Term Contracts.
Three steps from first conversation to a clear plan for your business. No preparation needed — just an honest chat about where you are and what you're trying to fix.
Why Ecommerce Growth Slows
When growth stalls, it's rarely a lack of tools, talent or effort. More often, no one is accountable for the entire system — from first click to repeat purchase. Recognise any of these?
Paid media, email, CRO and UX are optimised separately. Each channel can look "successful" in isolation, while overall revenue and profit stall because no one is prioritising based on total commercial impact.
Without a single owner, handoffs between acquisition, conversion and retention break down. Friction builds at key moments — product pages, checkout, post-purchase — without anyone taking ownership.
Teams stay busy launching campaigns, redesigns and features without clarity on what will actually move the needle. Without ownership, there's no ruthless prioritisation — just motion instead of progress.
Activity is driven by opinions or short-term pressure. Insights aren't compounded, learnings are lost, and optimisation never becomes a repeatable growth engine.
When results fall short, responsibility is unclear. Agencies blame the site, the site blames traffic, and leadership lacks a clear line of sight into what's working and why.
As your single point of ownership for ecommerce performance — I bring clarity, momentum and accountability across the entire system.
Ecommerce Growth Case Studies
Real results from real engagements — across conversion, revenue, acquisition and retention.
What Clients Say
Ready to Start Growing?
The first conversation is always free. No pitch — just a clear picture of where your business is and what I'd focus on first.