accelerate your ecommerce growth
If you are looking to accelerate your ecommerce growth, why not consider hiring someone who has over 20 years’ experience in ecommerce growing a multitude of brands?
Redleafdigital can provide a range of services you help you accelerate your ecommerce performance – either on a short term or longer-term contract basis.
Perhaps your current performance is stagnating or you may simply have a small team who perhaps do not have the experience of scaling up and growing a brand – Redleafdigital can help you do this.
how can redleafdigital help?
Redleafdigital works with businesses closely to support your digital growth plans. With over 20 years experience in ECommerce and Digital, I can help you grow your business - from customer acquisition to customer retention strategies.
I have worked with over 20 companies in my career to deliver growth in all of those businesses and have have used a KPI driven model to accelerate their digital growth.
Whether it's optimizing your product pages, increasing traffic with targeted marketing strategies, or reducing cart abandonment through streamlined checkout processes, I specialize in creating data-driven, scalable Ecommerce strategies that deliver real, long-term growth.
ecommerce brands
I have worked with a multitude of brands over the years - from large corporations to smaller retailers. I have worked across multiple sectors including retail, finance, electronics, travel and business services. I take a similar approach when looking at how I can help them all grow their businesses - have a look at my testimonials for further information on how I have helped growth these businesses.
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- Simply Be
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- The Conran Shop
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- Fashion World
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- The Fragrance Shop
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- Jacamo
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- JD Williams
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- Notcutts
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- Marisota
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- TOFS
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- VIP
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- Ten Motives
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- Yoursclothing
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- Vapoholic
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- Figleaves
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- Jon Richard
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- Santander
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- Affinion
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- Co-Operative Bank
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- Focus DIY
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- Royal Mint
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- Travelsphere
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- Brilliant Gift Shop
"Dominic is a resilient and determined Digital eCommerce expert who strives for success in the business he’s working within to ensure that KPIs are set and profitability enhanced. I’d strongly recommend Dominic for any business wishing to exceed its online capability..
Richard Leigh
British American Tobacco
ecommerce growth framework
There are numerous growth frameworks available, but the one I advocate for is a simplified version that covers the key pillars of an effective Ecommerce growth strategy. While there is much more detail behind each area, these are the core components that must be reviewed before implementing a comprehensive Ecommerce growth plan:
Traffic Acquisition and Analysis
Generating qualified traffic is essential for Ecommerce success. By analysing traffic sources, user behaviour and drop-off points in your conversion funnel, I can identify traffic inefficiencies and provide targeted strategies to reduce abandonment and increase qualified visits.
merchandising and trading optimisation
How are you presenting and merchandising your products across your digital real estate when the customer reaches your site? Effective product placement and pricing strategies are critical for maximizing sales. I help businesses leverage product recommendations, dynamic merchandising, and conversion triggers to optimize product visibility.
Conversion Rate optimisation (cro)
Improving your site’s conversion rate is key to turning traffic into revenue once customer has decided to purchase. I specialize in CRO strategies, from A/B testing to heatmapping and user journey analysis, to optimize product pages, checkouts, and micro-conversions. My aim is to enhance site performance and increase your conversion rates across all devices.
customer retention
Once your customer has shopped your site and decided to purchase, you need to do everything you can to keep that customer and get the 2nd and 3rd orders. This is typically the most challenging element of the framework - I can help you map out gaps in your retention and increase your retention levels as marketing budgets become more challenging.
platform optimisation
Is your Ecommerce platform fully optimized for performance? A robust platform should be the backbone of your online business, enabling seamless scaling and improving overall performance. I evaluate your platform's functionality, from user experience (UX) to backend operations, ensuring it aligns with
ecommerce experience
My background is in offline Marketing which then moved over to Online Marketing over 20 years ago. Since then I have worked in just about every area of ecommerce - from customer acquisition to web development, product roadmaps and UX / UI design. I have the experience to really work with you to drive growth for your business.
20 years experience
20 years ecommerce experience in developing growth strategies with both small businesses and FTSE 250 listed companies across the full ecommerce mix - everything from customer acquisition to web development and product roadmaps.
kpi focused
I focus on setting up and tracking to KPIs as part of any growth plan - I work with you to understand those key KPIs and how they are performing. Once understood, I then look at putting a plan in place to improve those KPIs through testing and drive more revenue for your business.
product roadmaps
I am a qualified product owner - devising product roadmaps to drive growth and improve sales. I have set up and mapped out product roadmaps for growth - with my own team driving a Personalization product roadmap and with other companies to help stream line and focus their own product roadmaps for growth.
B2c and B2b Experience
I have worked in a variety of different industries including retail, banking, finance, utilities, travel and services. I also have experience of driving growth in both B2C and B2B sectors. Part of all these roles has focused on managing the global trading and all round digital growth plans.
testimonials
Ian Baxter
Global Head of Digital, Premier Farnell
Dominic was a breath of fresh air when he joined Avnet and was pivotal to driving the digital transformation that propelled the business to over $1 billion online sales and over 70% of orders transacted on the web. Highly commercial and articulate, Dom was able to navigate across a complicated global matrix structure and was recognised as the guy who could get stuff done - whether as a Product Owner for the Personalisation squad where he significantly increased cross-sell revenue.
Or to setting up the online trading team, leveraging data science and collaborating across functions to increase average order value by over 40% Most importantly, Dom was great fun to work with, an ideas generator and the ultimate team player. I would highly recommend him
Paul Brookes
Commercial Director, The Conran Shop
"Dominic is a driven individual with the experience and personality to make a positive impact on your retail business. He demonstrates high energy and output and thats infectious in any team, but especially in E commerce. He brings with him the experience to challenge your current E commerce setup while nurturing the talent that already exists. I would have no hesitation recommending Dominic for either Interim, Consultancy or Head of Ecomm roles."
Luke Grigg
Regional Director APAC, Premier Farnell
I worked closely with Dom for 12 months on a complex global project for Farnell. He is a brilliant collaborator and showed a unique skillset for navigating ambiguity and working cross-functionally. Dom's eCommerce knowledge is at expert level but he also carries a deep understanding of operational and commercial principles.
Richard Leigh
Global Digital Director, British American Tobacco
Dominic is a resilient and determined Digital eCommerce expert who strives for success in the business he’s working within to ensure that KPIs are set and profitability enhanced. I’d strongly recommend Dominic for any business wishing to exceed its online capability.."
