-
7 Ecommerce Ecommerce KPIS your business should be tracking
11 Mar 2019 Dominic Comments Off on 7 Ecommerce Ecommerce KPIS your business should be tracking
In any ecommerce business, it is essential to know exactly which KPIs need to be tracked to ensure you are tracking your business growth against the budget you have allocated to the channel. This will enable you and your management team to easily see that the investment allocated to the channel is working and that […]
More -
2018 end of year ECommerce review
16 Jan 2019 Dominic Comments Off on 2018 end of year ECommerce review
End of year reviews are essential in any business and moreso when working in what I like to call “brand recovery” environments i.e. where the focus of the year’s trading is to overhaul and reverse a decline in performance. A recent client of mine was in just such a position – with YOY decline due […]
More -
Digital Marketing Plan – 6 steps for an effective plan
10 Mar 2017 Dominic Comments Off on Digital Marketing Plan – 6 steps for an effective plan
Developing a digital marketing plan is essential for any small business – without a plan, you may end up wasting a lot of money. You need to start driving qualified traffic to your site to get those sales – these are my top 6 tips to do this by focusing on a simple digital marketing […]
More