• Email automation driving incremental sales of 20%

    11 Feb 2019 Dominic Comments Off on Email automation driving incremental sales of 20%

    Email automation is a great tool in retail and it still surprises me how many businesses I come across that do not not utilise the power of their CRM platforms and continue to send out blanket email campaigns and offers to their full database. By not digging down into the data and understanding their customer […]

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  • Using Social Media and Email for local marketing

    19 Nov 2014 Dominic Comments Off on Using Social Media and Email for local marketing

    Whilst brand marketing initiatives and above the line campaigns are important for any business, small businesses must not forget the importance of local initiatives and using social media and email effectively to drive traffic and increase your customer base at a local level. If you are a small business with multiple sites / branches, then […]

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