email automation drives incremental sales of 20%
By not utilizing customer data to understand individual profiles and needs, businesses are leaving significant revenue on the table.
Take a look at the revenue figures below, which highlight the impact of both promotional and automated email campaigns. In the month reported, £45k was generated through 15 promotional email campaigns. However, an additional £11k was generated from automated emails, resulting in a 20% boost in revenue thanks to automation.
To replicate this kind of success, businesses need to understand their product sector and typical customer buying patterns. For example, is your product something customers buy frequently, or is it more of a one-off luxury item?
If it's the former, determine when customers are likely to make repeat purchases (e.g., every 3 weeks) and set up trigger emails to remind them. If it's a luxury item, consider what other products are often bought together and set up cross-sell emails accordingly.
Additionally, it’s important to identify key touchpoints for your customers and automate emails around those moments. For instance, don’t forget to send emails on birthdays, anniversaries, or other important milestones. If your product has any complementary items, think about when customers might need those and how you can automate the process.
A great example of email automation in action is a customer win-back campaign. I set up around 20 automated emails for a client, resulting in a 20% increase in monthly revenue. This client had a loyal customer base with a high conversion rate (about 15%), which made automation particularly effective. With the help of OMETRIA, I was able to guide the setup of these campaigns as you can see below.
A great example of email automation in action is a customer win-back campaign. I set up around 20 automated emails for a client, resulting in a 20% increase in monthly revenue. This client had a loyal customer base with a high conversion rate (about 15%), which made automation particularly effective. With the help of OMETRIA, I was able to guide the setup of these campaigns as you can see below.
In conclusion, email automation is an invaluable tool for driving incremental sales while retaining your existing customers, helping to prevent them from being lost to competitors. If you're interested in setting up automated campaigns for your business, feel free to get in touch!
