• Email automation driving incremental sales of 20%

    11 Feb 2019 Dominic Comments Off on Email automation driving incremental sales of 20%

    Email Automation Drives Incremental Sales of 20% — Redleaf Digital Ecommerce Growth Leadership · DTC & B2B · Full Time, Part Time & Interim The Growth Ledger›CRM & Email Email Automation · CRM · Lifecycle · Ometria Email AutomationDrives IncrementalSales of 20% DSDominic SmithEcommerce Growth Leader February 2019 6 min read Email automation is one […]

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  • Customer retention vs customer acquisition

    14 Nov 2017 Dominic 1

    why-customer-retention-beats-customer-acquisition-hands-down-fi

    Should your business focus on customer acquisition or customer retention? In reality you should be focusing on both as with no new customers coming through you run the risk of having a declining customer database in time. I have worked with retailers who were VERY focused on customer acquisition and getting as many as possible […]

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