• Email automation driving incremental sales of 20%

    11 Feb 2019 Dominic Comments Off on Email automation driving incremental sales of 20%

    Email automation is a great tool in retail and it still surprises me how many businesses I come across that do not not utilise the power of their CRM platforms and continue to send out blanket email campaigns and offers to their full database. By not digging down into the data and understanding their customer […]

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  • Customer retention vs customer acquisition

    14 Nov 2017 Dominic 1

    why-customer-retention-beats-customer-acquisition-hands-down-fi

    Should your business focus on customer acquisition or customer retention? In reality you should be focusing on both as with no new customers coming through you run the risk of having a declining customer database in time. I have worked with retailers who were VERY focused on customer acquisition and getting as many as possible […]

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