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7 Ecommerce Ecommerce KPIS your business should be tracking
11 Mar 2019 Dominic Comments Off on 7 Ecommerce Ecommerce KPIS your business should be tracking
In any ecommerce business, it is essential to know exactly which KPIs need to be tracked to ensure you are tracking your business growth against the budget you have allocated to the channel. This will enable you and your management team to easily see that the investment allocated to the channel is working and that […]
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Delivering double digit growth with 18% less website traffic
19 Dec 2018 Dominic Comments Off on Delivering double digit growth with 18% less website traffic
Retail in 2018 as we all know has been challenging for many companies. Lack of demand, poor footfall and reduced appetite for the high street has affected UK retailers – with mnay having to invest more and more to get those new customers and repeat demand. However what happens when you work in a sector […]
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Digital Marketing Plan – 6 steps for an effective plan
10 Mar 2017 Dominic Comments Off on Digital Marketing Plan – 6 steps for an effective plan
Developing a digital marketing plan is essential for any small business – without a plan, you may end up wasting a lot of money. You need to start driving qualified traffic to your site to get those sales – these are my top 6 tips to do this by focusing on a simple digital marketing […]
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How Analytics can identify problems with your website trading
23 Nov 2015 Dominic Comments Off on How Analytics can identify problems with your website trading
Sometimes when looking at year on year sales data it can be difficult trying to establish the real reasons for certain issues your business is facing in terms of sales – and with a plethora of data, third parties you may be working with plus your own back end sales data, it can sometimes be […]
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Why retailers should consider adding Google Trusted Store badge
19 Aug 2015 Dominic Comments Off on Why retailers should consider adding Google Trusted Store badge
Google Trusted Store helps customers to identify websites which Google have looked at and feel confident in recommending. Once Google have reviewed the website, they will either tell the retailer that they are happy to recommend them or not. If they are happy to recommend the website, then the retailer can show a relevant badge on […]
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How to prove Brand Bidding in Paid Search works
13 Jul 2015 Dominic Comments Off on How to prove Brand Bidding in Paid Search works
One of the many challenges small businesses have when taking their first steps into the world of using paid search advertising is trying to get board buy in as to why they should be bidding on their own brands. “Aren’t we wasting money if we are in that space anyway?* is something your Manager may […]
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Destinology review – how they can get more brand reach
26 Jan 2015 Dominic Comments Off on Destinology review – how they can get more brand reach
The luxury travel market is extremely competitive and one which a company based in Bolton has been very successful at catering for in Bolton in recent years. Destinology are a travel agent which offer medium to high end luxury holidays and they recently asked me to have a think about how they can expand their […]
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Tips for using Social Media to increase sales
9 Jan 2015 Dominic Comments Off on Tips for using Social Media to increase sales
Social media can be a very powerful effective and cost efficient solution for small retailers or brands to get their brand visible in a very competitive marketplace. You need not spend a lot on expensive recruitment channels and by looking at how you combine offers, deals, discounts with some of your more traditional marketing channels, […]
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Christmas trading tips – what your priorities should be.
29 Aug 2014 Dominic Comments Off on Christmas trading tips – what your priorities should be.
Christmas is nearly upon us and as a small business selling online, you need to be looking at maximizing your reach online in these crucial weeks. Retailers will start planning their Christmas campaigns well in advance and, whilst you may not have the biggest budgets with which to drive traffic to your site, what you […]
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