• 2018 end of year ECommerce review

    Dominic Jan 16, 2019

    End of year reviews are essential in any business and moreso when working in what I like to call “brand recovery” environments i.e. where the focus of the year’s trading is to overhaul and reverse a decline in performance. A recent client of mine was in just such a position – with YOY decline due more »

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  • Email Database increase by 40% in 6 months!

    Dominic Jan 07, 2019

    I recently came across some work I did for a previous client (Notcutts) which I thought I would post to show how I managed to grow their database by 40% by implementing a multichannel data capture campaign. Notcutts are a well established chain of national garden centres with turnover around £60 million. Their office is more »

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  • Local SEO presence improved by 500%

    Dominic Dec 27, 2018

    When working with retailers, I consider the full Omni Channel setup and particularly if they are appearing in local search – ie how easily does one companies results appear at a local level if, for example they have local stores?  In my experience, this is one area small to medium  sized retailers either do not more »

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  • Delivering double digit growth with 18% less website traffic

    Dominic Dec 19, 2018

    Retail in 2018 as we all know has been challenging for many companies. Lack of demand, poor footfall and reduced appetite for the high street has affected UK retailers – with mnay having to invest more and more to get those new customers and repeat demand. However what happens when you work in a sector more »

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  • Bounce rate reduction of 32% with a website redesign

    Dominic Dec 12, 2018

    Bounce rate is a metric most companies keep an eye on and try to reduce as best they can – basically it is the percentage amount of sessions which are hitting your website and leaving (ie bouncing). Reducing bounce rate is one of the goals of every website as it means more traffic are engaging more »

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