Customer retention vs customer acquisition

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Redleafdigital is Dominic Smith – an E-Commerce and Internet Marketing Consultant based in the North West and covering Manchester, Cheshire, the North West and the UK.

I have delivered significant growth over the years (recently delivering 60% YOY online sales for a recent client) and, with over 12 years experience helping businesses with their Internet Marketing and E-Commerce, I would like use my experience to help deliver growth for your company.

How I can help improve your E-Commerce

Working primarily in retail, I have consistently delivered impressive results for many of the companies I have worked for. I now enjoy applying that skillset for small / medium sized businesses who want help with improving their online presence, improving their E-Commerce strategy and guidance on Internet Marketing.

You may be having issues with poor onsite conversion, poor web platform, too many possible customers not purchasing or on-site trading is poor. I can use my experience to identify issues with your E-Commerce operation and help you overcome these – ultimately driving more sales to your business.

How I can help improve your Internet Marketing

Understanding what channels drive valuable traffic and how they interact with one another is key and, with so many channels available, I can help you with your Internet Marketing strategy. From Paid Search to Marketplaces, Affiliates, Social and Display I can work with you cost effectively to drive increased growth for your business.

My E-Commerce achievements

With a strong retail background, I have helped various companies improve their online presence – below are just some of my more recent achievements:

• 66% YOY sales growth with luxury retailer
• 35% YOY channel growth with jewellery retailer
• 45% YOY sales growth with home and garden retailer
• 30% YOY conversion improvement with home and garden retailer
• Brought homewares retailer into profitability from budgeted -£200k loss
• Launched affiliate program to eventually drive £300k pw with NBrown group
• Launched comparison search program to drive £150k pw with NBrown group
• 21% YOY sales growth with plus size clothing retailer
• 36% YOY growth in website visits with plus size retailer
• 26% increase in Paid Search sales with plus size retailer
• 106% growth in Affiliate sales for NBrown group
• 177% growth in Ebay sales for plus size retailer
• 175% growth in Amazon sales for plus size retailer
• Introduced ECRM program (2 companies) leading to 25% increase on second orders
• Conversion improvement of 45% in 1 year after considerable CRO testing
• SEO strategy overhaul saving plus size retailer £36k p annum / improving conversion by 50%

These are only some achievements – have a look here for more details on my E-Commerce achievements. I have delivered substantial growth as you can see from above and I would now like to help YOUR business achieve similar results – from improving your conversion rate to increasing traffic to your website.

Why hire me as your E-Commerce or Internet Marketing Consultant?

• EXPERIENCE – Hopefully you can see from my achievements that I know how to deliver real E-Commerce business growth. I am passionate and have a solid background in Internet Marketing and E-Commerce.
• PASSION – Your success is my success – I LOVE delivering growth and helping small businesses with my experience. I want YOU to succeed and understand how you are achieving that success
• PRAGMATIC – I work with your EXISTING team and keep you in the loop at every stage – whatever budgets we agree to will be managed cost effectively to deliver positive ROI and you will be involved throughout.
• SKILLSET – Not only do I have 12 years E-Commerce and Internet Marketing experience, but I have manged many other areas of E-Commerce such as Customer Services, P and L accountability etc – this helps!

Oh … and finally – I love what I do !!!!