ecommerce consultanT

Growth Strategies

Customer Acquisition

Digital Marketing

Customer Retention

Conversion Strategies

Customer Lifetime Value

Redleafdigital is Dominic Smith – an Ecommerce Consultant with over 12 years experience in Ecommerce gained from a multitude of the UK’s leading retailers.
I primarily focus on delivering growth strategies which will drive revenue growth for your business.
My focus has been specifically on the SME sector and I believe I can help your Ecommerce business to grow. 
By applying my growth model to the businesses I have worked for,  I have delivered growth for my clients across a range of KPIs . 
Please have a look at some case studies on this site or recent achievements.
I look forward to hearing from you soon.

How I can help YOU

Customer Lifetime Value

Do you know your Customer Lifetime Value? This is key to drive growth within agreed cost per acquisition.

Customer Retention

Are you retaining enough customers? I can help you retain more cutomers and get more from your existing database

Digital Marketing

From SEO to PPC, Affiliates, Google Shopping - I can recommend digital marketing strategies which will start driving growth

Database Growth

Database growth is key - are you continually building your customer database and topping up with new customers?

Customer Acquisition

Every business needs new customers - my background was primarily in acquisition and I know how to get customers online

Website Conversion

Is your conversion rate low? Do you know why? I can help you look at how you can start improving this key KPI


"Dominic is a driven individual with the experience and personality to make a positive impact on your retail business. He demonstrates high energy and output and thats infectious in any team, but especially in E commerce. He brings with him the experience to challenge your current E commerce setup while nurturing the talent that already exists. I would have no hesitation recommending Dominic for either Interim, Consultancy or Head of Ecomm roles."
Paul brookes
Commercial Director, The Conran Shop
"Dominic brought both an insightful perspective along with energy to deliver it, a great combination. He will help get under the skin of what’s working and what’s not along with the priorities."
mark wooton
Commercial Director, Notcutts
"I’ve had the pleasure to work with Dom for a number of years. Always impressed with his energy and attention detail, Dom transforms complex situations into clear strategies to deliver performance for businesses."
Ian Llyod
Digital Operations Director Director, Ingenuity Digit
"Dominic worked under my supervision as a Head of Ecommerce for Nicoventure Retail (UK) Ltd from January 2018, until January 2019. His key responsibility was to reinforce NRL ecommerce that was in distressed state following an acquisition out of administration. I was impressed by Dominic`s ability to build strong team and change Ecommerce sales trend from declining to growth. Almost all key Digital KPIs were significantly improved. All projects under Dominic management were delivered on time with high quality and within agreed budget. VIP website was successfully migrated into new platform without any negative impact on the sales during transition period"
Sergiy Dymytraschuk
Interim General Manager at Nicoventures Retail LTD
"Dominic is a resilient and determined Digital eCommerce expert who strives for success in the business he’s working within to ensure that KPIs are set and profitability enhanced. I’d strongly recommend Dominic for any business wishing to exceed its online capability.."
Richard Leigh
Head of Digital, British American Tobacco


free initial 121 consultation

Get in touch with me today to arrange your initial 121 consultation.

I would love to discuss your business objectives and how I could help you grow.