• 7 Ecommerce Ecommerce KPIS your business should be tracking

    Dominic Mar 11, 2019

    In any ecommerce business, it is essential to know exactly which KPIs need to be tracked to ensure you are tracking your business growth against the budget you have allocated to the channel. This will enable you and your management team to easily see that the investment allocated to the channel is working and that more »

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  • Email automation driving incremental sales of 20%

    Dominic Feb 11, 2019

    Email automation is a great tool in retail and it still surprises me how many businesses I come across that do not not utilise the power of their CRM platforms and continue to send out blanket email campaigns and offers to their full database. By not digging down into the data and understanding their customer more »

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  • 2018 end of year ECommerce review

    Dominic Jan 16, 2019

    End of year reviews are essential in any business and moreso when working in what I like to call “brand recovery” environments i.e. where the focus of the year’s trading is to overhaul and reverse a decline in performance. A recent client of mine was in just such a position – with YOY decline due more »

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  • Email Database increase by 40% in 6 months!

    Dominic Jan 07, 2019

    I recently came across some work I did for a previous client (Notcutts) which I thought I would post to show how I managed to grow their database by 40% by implementing a multichannel data capture campaign. Notcutts are a well established chain of national garden centres with turnover around £60 million. Their office is more »

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  • Local SEO presence improved by 500%

    Dominic Dec 27, 2018

    When working with retailers, I consider the full Omni Channel setup and particularly if they are appearing in local search – ie how easily does one companies results appear at a local level if, for example they have local stores?  In my experience, this is one area small to medium  sized retailers either do not more »

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  • Non Brand traffic increase of 150%

    Dominic Aug 31, 2018

    Brand traffic to your website is a good measure of whether or not your marketing activity is engaging with consumers and customers are engaging with your brand. However what you need to clarify is what exactly is meant by brand and non brand? Brand traffic  – brand traffic is anyone typing into Google your brand more »

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  • 60% YOY sales growth

    60% YOY sales growth achieved with recent retailer!

    Dominic Oct 03, 2016

    One of the things I really enjoy is coming into businesses and identifying just what they are and are not doing to drive forward their E-commerce operation. Every retailer is different and has different dynamic in terms of what they need – not to mention understanding their market, channels they use and technology they utilize. more »

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