ecommerce Success Stories
My career trajectory has been very typical - starting off in Digital Marketing with companies like Santader, The Co-Operative Bank and NBrown, where I managed multiple trading websites globally. After that, for 8 years I was Head of Digital / Ecommerce for a number of retail businesses driving growth across multiple sectors. Below is a short summary of just some of the projects I have delivered over the years - roughly working out to be around £19million in incremental revenue delivered!
15% increase in new customers
Reallocating budget into a more profitable channel results in 15% more new customers over 12 months
20% increase in conversion
By refining the checkout stages and simplifying some of the terminology being used at checkout, we saw a 20% increase in conversion rates
32% increase in customer acquisition
Overhaul of commercial focus enabled a turnaround in the numbers for one of BAT's acquisitions
166% increase in Revenue
Overhauling the short term focus with The Conran Shop delivers 166% in revenue growth
From negative to positive growth
KPI driven focus turned around this declining business into a growing business
25% increase in 2nd orders
Overhauling the CRM program at TOFS led to more focus on segmentation resulting in 25% increase in 2nd orders over 12 montrhs
40% revenue growth in 12 months
42% Revenue increase in 12 months following a digital strategy overhaul
personalization drives growth
Personalization forecasted to drive significant incremental revenue post AB test program
email growth acrosss 5 key kpis
Deep dive into the database and current performance plus segmentation drive this growth
32% reduction in Bounce RAte
KPI driven Website redesign results in bounce rate reduction after re-platform
reset cro roadmap to drive growth
AB testing and CRO were misunderstood in the organisation - and the roadmap needed to be reset
40% increase in database
Increased focus on in store traffic results in massive increase in Notcutts customer data
500% increase in local SEO
Focus on driving local store traffic results in 500% increase in local organic treaffic