• Dominic was a breath of fresh air when he joined Avnet and was pivotal to driving the digital transformation that propelled the business to over $1 billion online sales and over 70% of orders transacted on the web. Highly commercial and articulate, Dom was able to navigate across a complicated global matrix structure and was recognised as the guy who could get stuff done - whether as a Product Owner for the Personalisation squad where he significantly increased cross-sell revenue.

    Or to setting up the online trading team, leveraging data science and collaborating across functions to increase average order value by over 40% Most importantly, Dom was great fun to work with, an ideas generator and the ultimate team player. I would highly recommend him
    Ian Baxter
    Global Head of Digial, Premier Farnell
    5/5
    "Dominic is a driven individual with the experience and personality to make a positive impact on your retail business. He demonstrates high energy and output and thats infectious in any team, but especially in E commerce. He brings with him the experience to challenge your current E commerce setup while nurturing the talent that already exists. I would have no hesitation recommending Dominic for either Interim, Consultancy or Head of Ecomm roles."
    Paul Brookes
    Commercial Director, The Conran Shop
    5/5
    I worked with Dom as a fellow product owner for 6 months, before reporting into him following his promotion. Dom is a fantastic leader who sees the bigger picture in terms of delivering progress and growth - there is no tunnel vision with Dom leading the way!

    If you want an industry leader who enthuses his team(s) to work at a high performance level and to deliver strong results, Dom is the person you need in your company. I highly recommend him to you.
    Lee Fearnley
    SEO Product Owner, Premier Farnell
    5/5
    Dom is a very hard working, dedicated professional who is goal orientated and highly focused on driving performance. Working in a very complex business, Dom was great at identifying and creating relationships with stakeholders across the globe, across multiple functions and working with them to develop solutions for business issues. Dom’s drive and experience would be a worthy addition to any business.
    Jonathan Crowe
    Head of Omnichannel and Online, Aqualisa
    5/5
    I worked with Dom as a fellow product owner for 6 months, before reporting into him following his promotion. Dom is a fantastic leader who sees the bigger picture in terms of delivering progress and growth - there is no tunnel vision with Dom leading the way!

    If you want an industry leader who enthuses his team(s) to work at a high performance level and to deliver strong results, Dom is the person you need in your company. I highly recommend him to you.
    Keith Forbes
    Product Segment Leader, Premier Franell
    5/5
    I worked closely with Dom during his time as E-commerce Director at Farnell. I enjoyed all of our interactions and found him to be professional yet fun to work with. Dom regularly asked thought provoking questions and provided insight gained in his previous roles which meant he had rounded business input rather than just functional input. I would not hesitate to work with Dom in the future should I be given an opportunity to do so. Any e-commerce business looking for an experienced leader should snap him up!
    Eleanor Young
    Regional Technical director, Premier Farnell
    5/5
    I worked closely with Dom for 12 months on a complex global project for Farnell. He is a brilliant collaborator and showed a unique skillset for navigating ambiguity and working cross-functionally. Dom's eCommerce knowledge is at expert level but he also carries a deep understanding of operational and commercial principles.
    Luke Grigg
    Regional Sales Director, Premier Farnell
    He is an agent of change in an organisation and leads by making data-driven decisions and motivating others to achieve a shared vision. It is the transformational initiatives that motivate Dom. The initiatives we worked on together we at a global scale and through those initiatives, he was able to drive key business and performance metrics across the entire Farnell business.
    Rob Lawrence
    Territory Director, Bloomreach
    5/5
    "Dominic brought both an insightful perspective along with energy to deliver it, a great combination. He will help get under the skin of what’s working and what’s not along with the priorities."
    Mark Wooton
    Commercial Director, Notcutts
    5/5
    "I’ve had the pleasure to work with Dom for a number of years. Always impressed with his energy and attention detail, Dom transforms complex situations into clear strategies to deliver performance for businesses."
    Ian Lloyd
    Digital Operations Director Director, Ingenuity Digit
    5/5
    "Dominic worked under my supervision as a Head of Ecommerce for Nicoventure Retail (UK) Ltd from January 2018, until January 2019. His key responsibility was to reinforce NRL ecommerce that was in distressed state following an acquisition out of administration. I was impressed by Dominic`s ability to build strong team and change Ecommerce sales trend from declining to growth.

    Almost all key Digital KPIs were significantly improved. All projects under Dominic management were delivered on time with high quality and within agreed budget. VIP website was successfully migrated into new platform without any negative impact on the sales during transition period"
    SERGIY DYMYTRASCHUK
    Interim General Manager, Nicoventures Retail LTD
    5/5
    "Dominic is a terrific person to work with and I've enjoyed every moment. He's very intelligent, direct and considerate and he's extremely passionate about doing a great job. He posses an open mind, and is able to think about what he does in the greater context of the overall online marketing mix. I highly recommend Dominic."
    Simon Bird
    Co-founder, RevLifter
    5/5
    "Dominic is a driven individual with the experience and personality to make a positive impact on your retail business. He demonstrates high energy and output and thats infectious in any team, but especially in E commerce. He brings with him the experience to challenge your current E commerce setup while nurturing the talent that already exists. I would have no hesitation recommending Dominic for either Interim, Consultancy or Head of Ecomm roles."
    Paul Brookes
    Commercial Director, The Conran Shop
    5/5
    "Dominic is a resilient and determined Digital eCommerce expert who strives for success in the business he’s working within to ensure that KPIs are set and profitability enhanced. I’d strongly recommend Dominic for any business wishing to exceed its online capability.."
    Richard Leigh
    Global Digital Director, British American Tobacco
    5/5
    ""I worked with Dominic whilst he was senior eCommerce manager at JD Williams. Dominic is vastly experienced in all levels of eCommerce from supply side through to marketing. In the time I worked with Dominic I found him to be open to testing new ideas, pushing boundaries, delivering exceptional results and having a real passion for eCommerce delivery. I would not hesitate in recommending him to work with. "
    Helen Southgate
    Managing Director, Accelaration Partners
    5/5
    "Dominic is a resilient and determined Digital eCommerce expert who strives for success in the business he’s working within to ensure that KPIs are set and profitability enhanced. I’d strongly recommend Dominic for any business wishing to exceed its online capability.."
    Richard Leigh
    Global Digital Director, British American Tobacco
    5/5
    "Dominic brought both an insightful perspective along with energy to deliver it, a great combination. He will help get under the skin of what’s working and what’s not along with the priorities."
    Mark Wooton
    Commercial Director, Notcutts
    5/5
    "As IT Director at Notcutts I worked with Dominic whilst he was Head of E-commerce here. In the time I worked with Dominic I found him enthusiastic and driven to deliver exceptional results utilising his broad knowledge base. I would not hesitate in recommending for a challenging E-commerce role!."
    Jason Moon
    Head of IT, Notcutts
    5/5
    When Dominic took over the JD Williams affiliate campaign back in 2007 it was a programme that was full of potential but had been somewhat neglected. In the 4 years that Dominic has been working on the campaign he has been instrumental in transforming it from one that was coming in at a high cost per acquisition, to one that is well run and cost effective whilst delivering to KPI’s.

    I initially worked with Dominic during my time at dgm and this has now continued at Affiliate Window. Dominic has a great understanding of the affiliate channel and how this sits within the wider online mix. His personable approach and keen eye for detail has helped him to transform JD Williams’ affiliate campaign. I hope we continue to work closely together and I wouldn’t hesitate to recommend Dominic" "
    Mathew Swan
    Global Head of Business Intelligence, AWIN
    "Dominic is a great guy that understands the online landscape , he is not afraid to tell it how it is and demonstrate what improvements needs to be made for the good of a company. Dominic produces great results wherever he goes""
    Shev Dilay
    Director of Digital Marketing, Webcentric Solutions
    5/5

    get in touch

    07592629885

    Available from 9am to 5pm

    dominic@redleafdigital.co.uk

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