Doubling Online Sales During Peak Trading at The Conran Shop
The Conran Shop, founded by Sir Terence Conran in 1973, is a leading British design retailer known for high-quality, contemporary furniture, lighting, home accessories, and lifestyle products.
With stores in London, Paris, and a growing online presence, The Conran Shop blends curated design expertise with innovation, catering to both established and emerging designers. Their Commercial Director brought me on board to help them get through their key peak trading season.
Following two consecutive quarters of declining sales, the business needed to boost ecommerce performance during the critical Christmas trading period, increase online revenue, and improve digital engagement. Their Commercial Director brought me on board to help them get through their peak trading activity.
I conducted a full audit of the digital ecosystem and implemented a holistic ecommerce growth plan, including:
1 – Advanced upsell and cross-sell strategies across product pages and checkout flows
2 – Personalized product recommendations to drive higher Average Order Value (AOV)
3 – Optimized landing pages and mobile experience to improve conversion rates and site speed
4 – Curated premium product selection to attract high-value customerw
5 – Collaborated with new Customer Service Executives to enhance digital support touchpoints
6 – Introduced an in-store data capture program to feed personalized email marketing and remarketing campaigns
166% increase in Sales during Peak Trading
1 – 2x year-over-year (YOY) sales growth during the Christmas trading period
2 – Significant uplift in conversion rates, AOV, and retention
3 – Improved organic traffic and paid media performance, driving more efficient customer acquisition
4 – Enhanced digital customer journeys through data-driven personalization
5 – Strengthened CRM and email marketing segmentation, supporting long-term repeat purchase growt
