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Why is Lifetime Value important?
30 Jan 2024 Dominic Comments Off on Why is Lifetime Value important?
Lifetime value is essential in any business to track the payback period of investments – here are a few examples of the benefits …
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Email turnaround using 5 core KPIs
5 Oct 2023 Dominic Comments Off on Email turnaround using 5 core KPIs
A short post discussing Email KPIs and 5 of the core KPIs I used to improve one business a few years ago ..
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Email automation driving incremental sales of 20%
11 Feb 2019 Dominic Comments Off on Email automation driving incremental sales of 20%
Email automation is a great tool in retail and it still surprises me how many businesses I come across that do not not utilise the power of their CRM platforms and continue to send out blanket email campaigns and offers to their full database. By not digging down into the data and understanding their customer […]
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Using Social Media and Email for local marketing
19 Nov 2014 Dominic Comments Off on Using Social Media and Email for local marketing
Whilst brand marketing initiatives and above the line campaigns are important for any business, small businesses must not forget the importance of local initiatives and using social media and email effectively to drive traffic and increase your customer base at a local level. If you are a small business with multiple sites / branches, then […]
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