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7 Ecommerce Ecommerce KPIS your business should be tracking
11 Mar 2019 Dominic Comments Off on 7 Ecommerce Ecommerce KPIS your business should be tracking
In any ecommerce business, it is essential to know exactly which KPIs need to be tracked to ensure you are tracking your business growth against the budget you have allocated to the channel. This will enable you and your management team to easily see that the investment allocated to the channel is working and that […]
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Email automation driving incremental sales of 20%
11 Feb 2019 Dominic Comments Off on Email automation driving incremental sales of 20%
Email automation is a great tool in retail and it still surprises me how many businesses I come across that do not not utilise the power of their CRM platforms and continue to send out blanket email campaigns and offers to their full database. By not digging down into the data and understanding their customer […]
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2018 end of year ECommerce review
16 Jan 2019 Dominic Comments Off on 2018 end of year ECommerce review
End of year reviews are essential in any business and moreso when working in what I like to call “brand recovery” environments i.e. where the focus of the year’s trading is to overhaul and reverse a decline in performance. A recent client of mine was in just such a position – with YOY decline due […]
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