• Maplin – how NOT to trade a website!!!

    8 Jan 2015 Dominic Comments Off on Maplin – how NOT to trade a website!!!

    maplin and the challenge of poor ux While reviewing some old files recently, I revisited a project some years back where I worked with the retailer Maplin and analysed the poor conversion rate on their website and the resulting dip in sales. At the time Maplin were going through a particularly difficult time and were […]

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  • Google’s checkout – imagine if this was your website..?

    17 Nov 2014 Dominic Comments Off on Google’s checkout – imagine if this was your website..?

    To understand the importance of good usability on your website when it comes to making it easy for your customers to actually buy goods, Google produced this fantastic video a few years ago. It perfectly sums up the frustration we can feel when trying to buy online and comparing the online hurdles with the equivalent […]

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