Interim, Fractional and Full Time Ecommerce Leadership for DTC and B2B ECommerce Brands
My approach is to dissect platforms, frameworks, and technologies through the lens of growth and impact. I focus on understanding the levers that drive progress, mapping clear technical roadmaps, and connecting strategy to execution.
By blending hands-on experience with a structured, framework-driven perspective, I help teams make smarter decisions and move faster—without the overhead of full-time resources.
I’ve led multiple seamless re-platforms and redesigns, each delivered against clear performance criteria such as improved conversion rates and reduced bounce rates. The focus is always on measurable improvement, not just a new look.
Product roadmaps are essential because they provide a clear, shared direction for how a product will evolve over time, aligning teams around priorities, timelines, and outcomes.
They translate business strategy into actionable plans, ensuring that product development, marketing, sales, and operations are all working toward the same goals. Without a roadmap, teams risk reacting tactically rather than building products in a deliberate, customer-focused way.
I lead this phase end-to-end: identifying the right third-party tools, managing integrations and tagging, and prioritising functionality that drives revenue. The result is a platform that actively supports growth, not one that simply exists.
