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Yours Clothing is a UK-based plus-size fashion retailer that specializes in clothing for women sizes 14 and up. The company offers a wide range of stylish, affordable clothing, including dresses, tops, outerwear, lingerie, and activewear. Their collections are designed to be on-trend while providing comfort and fit for a variety of body shapes. In addition to clothing, Yours Clothing also offers footwear and accessories. The brand is known for its inclusive approach to fashion and its commitment to providing options for plus-size women.
challenge
Sales in the eCommerce channel were up 10% YOY, but the company had set more ambitious sales targets to drive further growth. Key challenges included improving product visibility and rankings on eBay, as well as ensuring timely inventory updates and stock availability for listings. The need for a more robust product feed, optimized for eBay’s search algorithms, was crucial for increasing sales and improving operational efficiency.
action
I focused on optimizing the eBay product feed by improving key elements such as product titles, descriptions, and keywords to align with best practices for SEO on the marketplace. I also incorporated strategic promotional offers across the inventory to enhance click-through rates (CTR) and conversion rates (CR). To increase the breadth of our offerings, I expanded the inventory feed, adding an additional 30% SKUs to provide more variety and appeal to a larger customer base.
Since eBay’s marketplace is highly competitive, I also prioritized improving our seller reputation by enhancing customer service, ensuring faster response times, and offering quicker order fulfillment. I ensured the product feed was updated regularly to reflect the latest stock levels, avoiding stockouts and keeping listings current for maximum exposure.
impact
Within a few weeks of implementing these feed optimization strategies, sales began to grow, and our reputation on eBay improved significantly. By streamlining the inventory management process, optimizing the feed content, and improving service levels, we saw a marked increase in our seller ratings, leading to enhanced product visibility and better search rankings.
The expanded inventory feed, combined with better product data quality and effective promotional campaigns, contributed to a 177% increase in sales YOY, with improvements in customer satisfaction and increased repeat business. This success demonstrated the power of optimizing eCommerce feeds for better marketplace performance, ensuring that our products reached the right customers at the right time.
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