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7 ways customer services and ecommerce should work together
24 Nov 2017 Dominic Comments Off on 7 ways customer services and ecommerce should work together
I recently wrote a piece summarising the benefits of focusing on customer retention vs customer acquisition. The latter can be expensive and does not guarantee bringing in customers who will place repeat business with you. The customers who DO place repeat business with you are your bread and butter – it is this base you […]
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Customer retention vs customer acquisition
14 Nov 2017 Dominic 1
Should your business focus on customer acquisition or customer retention? In reality you should be focusing on both as with no new customers coming through you run the risk of having a declining customer database in time. I have worked with retailers who were VERY focused on customer acquisition and getting as many as possible […]
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Listening to your customers
1 Aug 2017 Dominic Comments Off on Listening to your customers
I have been very busy recently working with a new retail client hence the lack of updates recently however as part of the work I am currently doing, I thought I would share some thoughts on one area of E-Commerce which both my new client and plenty of previous clients under invest in and one […]
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5 link building strategies for Small Business in 2017
28 Mar 2017 Dominic Comments Off on 5 link building strategies for Small Business in 2017
As a small business, you may very well find one of the biggest struggles being how to get quality traffic to your website – one of the most common issues for small businesses is link building and understanding what are the best ways to build your brand with SEO. Without knowing what the latest in […]
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French Connection and brand failure …
16 Mar 2017 Dominic Comments Off on French Connection and brand failure …
Consider where French Connection are just now – 9 years of losses, an owner who is the CEO and also the Chairman, shareholder revolt, apetite for change and continually uninspiring and under-performing ranges. Why are they in this position and how much is the brand perception to blame? Back in the day the CEO, Stephen […]
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Cross device tracking challenges for retailers
14 Mar 2017 Dominic Comments Off on Cross device tracking challenges for retailers
With the rise of mobile traffic to websites, small businesses have also seen a shift in how they invest in site development to accommodate the increase in mobile traffic – and in addition have had to dig deep into their anayltics to fully understand how the traffic is behaving across devices. One of the main […]
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Digital Marketing Plan – 6 steps for an effective plan
10 Mar 2017 Dominic Comments Off on Digital Marketing Plan – 6 steps for an effective plan
Developing a digital marketing plan is essential for any small business – without a plan, you may end up wasting a lot of money. You need to start driving qualified traffic to your site to get those sales – these are my top 6 tips to do this by focusing on a simple digital marketing […]
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SEO in 2017 – what you need to consider
29 Sep 2016 Dominic Comments Off on SEO in 2017 – what you need to consider
Ensuring you are continually keeping up to date with SEO and SEO changes over the years is difficult – with so many Google algorithm changes and faster integration with new technologies, channels and behaviour. You focus on one strategy and then suddenly another one comes up which turns the previous one on it’s head! SEO […]
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4 steps to consider when Brand Building
28 Sep 2016 Dominic Comments Off on 4 steps to consider when Brand Building
Brand building is essential for any small business – your company’s success this year and beyond depends on your ability to shape a brand: your career’s, product’s, department’s, or company’s. You can look at working with as many partners as possible and try to hoodwink Google however ultimately I believe you have to everything in […]
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Google Shopping – 5 ways to improve ranking
26 Sep 2016 Dominic Comments Off on Google Shopping – 5 ways to improve ranking
If you’re searching on Google with the intent to purchase, that search page is dominated by paid AdWords ads – with companies bidding on brand terms, category terms and also adding their product. On any given Google search page, the product ads populate the top of the page, often accompanied by paid ads to the […]
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