• 2018 end of year ECommerce review

  16 Jan 2019 Dominic Comments Off on 2018 end of year ECommerce review

  

  End of year reviews are essential in any business and moreso when working in what I like to call “brand recovery” environments i.e. where the focus of the year’s trading is to overhaul and reverse a decline in performance. A recent client of mine was in just such a position – with YOY decline due more »

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• Email Database increase by 40% in 6 months!

  7 Jan 2019 Dominic Comments Off on Email Database increase by 40% in 6 months!

  

  I recently came across some work I did for a previous client (Notcutts) which I thought I would post to show how I managed to grow their database by 40% by implementing a multichannel data capture campaign. Notcutts are a well established chain of national garden centres with turnover around £60 million. Their office is more »

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• Local SEO presence improved by 500%

  27 Dec 2018 Dominic Comments Off on Local SEO presence improved by 500%

  

  When working with retailers, I consider the full Omni Channel setup and particularly if they are appearing in local search – ie how easily does one companies results appear at a local level if, for example they have local stores?  In my experience, this is one area small to medium  sized retailers either do not more »

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• Delivering double digit growth with 18% less website traffic

  19 Dec 2018 Dominic Comments Off on Delivering double digit growth with 18% less website traffic

  

  Retail in 2018 as we all know has been challenging for many companies. Lack of demand, poor footfall and reduced appetite for the high street has affected UK retailers – with mnay having to invest more and more to get those new customers and repeat demand. However what happens when you work in a sector more »

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• Bounce rate reduction of 32% with a website redesign

  12 Dec 2018 Dominic Comments Off on Bounce rate reduction of 32% with a website redesign

  

  Bounce rate is a metric most companies keep an eye on and try to reduce as best they can – basically it is the percentage amount of sessions which are hitting your website and leaving (ie bouncing). Reducing bounce rate is one of the goals of every website as it means more traffic are engaging more »

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• 5 key Digital Transformation Challenges

  29 Nov 2018 Dominic Comments Off on 5 key Digital Transformation Challenges

  

  This year has been a tough one for retail as we all know with high street challenge on footfall, revenue growth, challenging business models and poor growth. All in all, it’s an Annus Horribilus for retail on the high street. This got me thinking about change in business and in particular business (and staff) aptitude more »

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• Selling your Digital Marketing Strategy to senior management

  28 Sep 2018 Dominic Comments Off on Selling your Digital Marketing Strategy to senior management

  

  One of the most challenging aspects of implementing any new digital strategy within an organisation is selling your vision into senior management. YOU know what needs to be done however how do you simplify and concentrate on just a few quick wins? You have already considered all the other main requirements for your new digital strategy such more »

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• Non Brand traffic increase of 150%

  31 Aug 2018 Dominic Comments Off on Non Brand traffic increase of 150%

  

  Brand traffic to your website is a good measure of whether or not your marketing activity is engaging with consumers and customers are engaging with your brand. However what you need to clarify is what exactly is meant by brand and non brand? Brand traffic  – brand traffic is anyone typing into Google your brand more »

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• Driving an extra 7% new customers with Mention Me

  19 Jul 2018 Dominic Comments Off on Driving an extra 7% new customers with Mention Me

  

  If you are looking to get more referrals from your existing customer base then one company I can recommend is Mention Me. I have worked with them a few times over the last few years and they focus on just that – implementing a solution in their backend which can be added to your site more »

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• 7 ways customer services and ecommerce should work together

  24 Nov 2017 Dominic Comments Off on 7 ways customer services and ecommerce should work together

  

  I recently wrote a piece summarising the benefits of focusing on customer retention vs customer acquisition. The latter can be expensive and does not guarantee bringing in customers who will place repeat business with you. The customers who DO place repeat business with you are your bread and butter – it is this base you more »

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