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Maplin – how NOT to trade a website!!!
8 Jan 2015 Dominic Comments Off on Maplin – how NOT to trade a website!!!
I was recently sorting through some old files and I came across a few projects I undertook to look at why conversion rate was so poor on one leading retailers website – and why sales were suffering as a result. That retailer was Maplin and at the time they were going through a particularly rough […]
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Google’s checkout – imagine if this was your website..?
17 Nov 2014 Dominic Comments Off on Google’s checkout – imagine if this was your website..?
To understand the importance of good usability on your website when it comes to making it easy for your customers to actually buy goods, Google produced this fantastic video a few years ago. It perfectly sums up the frustration we can feel when trying to buy online and comparing the online hurdles with the equivalent […]
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