Conversion Archives - Redleafdigital

Website Trading – mistakes to avoid

19 Feb 2020 Dominic Comments Off on Website Trading – mistakes to avoid

Trading your Ecommerce website is a challenging day to day requirement for all businesses but it can be fraught with dangers and pitfalls which may negatively impact on your sales. There is a multitude of housekeeping to be done to keep on top of this day to day trading however below I have listed just more »

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7 Ecommerce Ecommerce KPIS your business should be tracking

11 Mar 2019 Dominic Comments Off on 7 Ecommerce Ecommerce KPIS your business should be tracking

In any ecommerce business, it is essential to know exactly which KPIs need to be tracked to ensure you are tracking your business growth against the budget you have allocated to the channel. This will enable you and your management team to easily see that the investment allocated to the channel is working and that more »

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Bounce rate reduction of 32% with a website redesign

12 Dec 2018 Dominic Comments Off on Bounce rate reduction of 32% with a website redesign

Bounce rate is a metric most companies keep an eye on and try to reduce as best they can – basically it is the percentage amount of sessions which are hitting your website and leaving (ie bouncing). Reducing bounce rate is one of the goals of every website as it means more traffic are engaging more »

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Cross device tracking challenges for retailers

14 Mar 2017 Dominic Comments Off on Cross device tracking challenges for retailers

With the rise of mobile traffic to websites, small businesses have also seen a shift in how they invest in site development to accommodate the increase in mobile traffic – and in addition have had to dig deep into their anayltics to fully understand how the traffic is behaving across devices. One of the main more »

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How Analytics can identify problems with your website trading

23 Nov 2015 Dominic Comments Off on How Analytics can identify problems with your website trading

Sometimes when looking at year on year sales data it can be difficult trying to establish the real reasons for certain issues your business is facing in terms of sales – and with a plethora of data, third parties you may be working with plus your own back end sales data, it can sometimes be more »

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Why retailers should consider adding Google Trusted Store badge

19 Aug 2015 Dominic Comments Off on Why retailers should consider adding Google Trusted Store badge

Google Trusted Store helps customers to identify websites which Google have looked at and feel confident in recommending. Once Google have reviewed the website, they will either tell the retailer that they are happy to recommend them or not. If they are happy to recommend the website, then the retailer can show a relevant badge on more »

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How to manage your customer reviews and feedback

15 Jul 2015 Dominic Comments Off on How to manage your customer reviews and feedback

Customer feedback is becoming essential for many small retailers for a number of reasons. By listening to your customer problems you will be getting a valuable insight into how your products and services are being experienced by your customer base. Not only that but adding these reviews can enhance your brand presence not to mention more »

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Maplin – how NOT to trade a website!!!

8 Jan 2015 Dominic Comments Off on Maplin – how NOT to trade a website!!!

I was recently sorting through some old files and I came across a few projects I undertook to look at why conversion rate was so poor on one leading retailers website – and why sales were suffering as a result. That retailer was Maplin and at the time they were going through a particularly rough more »

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Google’s checkout – imagine if this was your website..?

17 Nov 2014 Dominic Comments Off on Google’s checkout – imagine if this was your website..?

To understand the importance of good usability on your website when it comes to making it easy for your customers to actually buy goods, Google produced this fantastic video a few years ago. It perfectly sums up the frustration we can feel when trying to buy online and comparing the online hurdles with the equivalent more »

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