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What is a CRO audit?
14 Feb 2024 Dominic Comments Off on What is a CRO audit?
what is a cro audit? When you’re starting an eCommerce business, it’s important to have a clear understanding of what eCommerce CRO audit. With this practice, you can identify and correct any issues that may cause your customers to abandon your site elsewhere. In this article, we outline everything you need to know about CRO […]
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70% Conversion Increase PA
24 Jan 2024 Dominic Comments Off on 70% Conversion Increase PA
See how I drove a 70% increase in comversion rate within 12 months with this leading garden retailer
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Ecommerce Strategy rethink drives 60% increase in YOY sales
6 Oct 2023 Dominic Comments Off on Ecommerce Strategy rethink drives 60% increase in YOY sales
strategy rethink drives 60% increase in sales One of the things I really enjoy is coming into businesses and identifying just what they are and are not doing to drive forward their E-commerce operation. Every retailer is different and has different dynamic in terms of what they need – not to mention understanding their market, […]
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Website Trading – mistakes to avoid
19 Feb 2020 Dominic Comments Off on Website Trading – mistakes to avoid
website trading mistakes to avoid Running an E-Commerce website is a daily challenge for businesses, but it’s filled with potential pitfalls that can negatively impact sales. There are many tasks that must be managed on a day-to-day basis, and below I’ve highlighted a few key areas to focus on when managing your D2C (Direct to […]
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7 Ecommerce Ecommerce KPIS your business should be tracking
11 Mar 2019 Dominic Comments Off on 7 Ecommerce Ecommerce KPIS your business should be tracking
7 ecommerce kpis you need to be tracking E-commerce KPIs (Key Performance Indicators) are measurable metrics used by online businesses to assess their performance, identify areas for improvement, and track their progress toward achieving specific goals. These KPIs help businesses understand their overall health, customer behavior, and financial performance. Here are some essential e-commerce KPIs […]
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Bounce rate reduction of 32% with a website redesign
12 Dec 2018 Dominic Comments Off on Bounce rate reduction of 32% with a website redesign
Bounce rate is a metric most companies keep an eye on and try to reduce as best they can – basically it is the percentage amount of sessions which are hitting your website and leaving (ie bouncing). Reducing bounce rate is one of the goals of every website as it means more traffic are engaging […]
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Cross device tracking challenges for retailers
14 Mar 2017 Dominic Comments Off on Cross device tracking challenges for retailers
With the rise of mobile traffic to websites, small businesses have also seen a shift in how they invest in site development to accommodate the increase in mobile traffic – and in addition have had to dig deep into their anayltics to fully understand how the traffic is behaving across devices. One of the main […]
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How Analytics can identify problems with your website trading
23 Nov 2015 Dominic Comments Off on How Analytics can identify problems with your website trading
Sometimes when looking at year on year sales data it can be difficult trying to establish the real reasons for certain issues your business is facing in terms of sales – and with a plethora of data, third parties you may be working with plus your own back end sales data, it can sometimes be […]
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Why retailers should consider adding Google Trusted Store badge
19 Aug 2015 Dominic Comments Off on Why retailers should consider adding Google Trusted Store badge
Google Trusted Store helps customers to identify websites which Google have looked at and feel confident in recommending. Once Google have reviewed the website, they will either tell the retailer that they are happy to recommend them or not. If they are happy to recommend the website, then the retailer can show a relevant badge on […]
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How to manage your customer reviews and feedback
15 Jul 2015 Dominic Comments Off on How to manage your customer reviews and feedback
Customer feedback is becoming essential for many small retailers for a number of reasons. By listening to your customer problems you will be getting a valuable insight into how your products and services are being experienced by your customer base. Not only that but adding these reviews can enhance your brand presence not to mention […]
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