-
Local SEO presence improved by 500%
27 Dec 2018 Dominic Comments Off on Local SEO presence improved by 500%
500% increase in local seo VIP Vaping was one of Europe’s largest independent e-cigarette brands, with strong high-street visibility through kiosks, mass product giveaways, and national TV advertising aimed at adult smokers. Following its acquisition in 2014 by US-based Victory Electronic Cigarettes Corporation (later ECIG), the business entered a phase of rapid expansion and increased […]
More -
Non Brand traffic increase of 150%
31 Aug 2018 Dominic Comments Off on Non Brand traffic increase of 150%
Brand traffic to your website is a good measure of whether or not your marketing activity is engaging with consumers and customers are engaging with your brand. However what you need to clarify is what exactly is meant by brand and non brand? Brand traffic – brand traffic is anyone typing into Google your brand […]
More -
Cross device tracking challenges for retailers
14 Mar 2017 Dominic Comments Off on Cross device tracking challenges for retailers
With the rise of mobile traffic to websites, small businesses have also seen a shift in how they invest in site development to accommodate the increase in mobile traffic – and in addition have had to dig deep into their anayltics to fully understand how the traffic is behaving across devices. One of the main […]
More -
4 steps to consider when Brand Building
28 Sep 2016 Dominic Comments Off on 4 steps to consider when Brand Building
4 steps to consider when building a brand Building a strong brand is a crucial step for any small business looking to succeed in today’s competitive market. Effective brand development not only sets your company apart from competitors but also establishes a loyal customer base that drives long-term growth. Here are four essential steps to […]
More -
Google Shopping – 5 ways to improve ranking
26 Sep 2016 Dominic Comments Off on Google Shopping – 5 ways to improve ranking
If you’re searching on Google with the intent to purchase, that search page is dominated by paid AdWords ads – with companies bidding on brand terms, category terms and also adding their product. On any given Google search page, the product ads populate the top of the page, often accompanied by paid ads to the […]
More -
Why retailers should consider adding Google Trusted Store badge
19 Aug 2015 Dominic Comments Off on Why retailers should consider adding Google Trusted Store badge
Google Trusted Store helps customers to identify websites which Google have looked at and feel confident in recommending. Once Google have reviewed the website, they will either tell the retailer that they are happy to recommend them or not. If they are happy to recommend the website, then the retailer can show a relevant badge on […]
More