Website Trading - mistakes to avoid
February 19th, 2020
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2018 end of year ECommerce review
16 Jan 2019 Dominic Comments Off on 2018 end of year ECommerce review
End of year reviews are essential in any business and moreso when working in what I like to call “brand recovery” environments i.e. where the focus of the year’s trading is to overhaul and reverse a decline in performance. A recent client of mine was in just such a position – with YOY decline due more »
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Email Database increase by 40% in 6 months!
7 Jan 2019 Dominic Comments Off on Email Database increase by 40% in 6 months!
I recently came across some work I did for a previous client (Notcutts) which I thought I would post to show how I managed to grow their database by 40% by implementing a multichannel data capture campaign. Notcutts are a well established chain of national garden centres with turnover around £60 million. Their office is more »
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Local SEO presence improved by 500%
27 Dec 2018 Dominic Comments Off on Local SEO presence improved by 500%
When working with retailers, I consider the full Omni Channel setup and particularly if they are appearing in local search – ie how easily does one companies results appear at a local level if, for example they have local stores? In my experience, this is one area small to medium sized retailers either do not more »
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Delivering double digit growth with 18% less website traffic
19 Dec 2018 Dominic Comments Off on Delivering double digit growth with 18% less website traffic
Retail in 2018 as we all know has been challenging for many companies. Lack of demand, poor footfall and reduced appetite for the high street has affected UK retailers – with mnay having to invest more and more to get those new customers and repeat demand. However what happens when you work in a sector more »
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Bounce rate reduction of 32% with a website redesign
12 Dec 2018 Dominic Comments Off on Bounce rate reduction of 32% with a website redesign
Bounce rate is a metric most companies keep an eye on and try to reduce as best they can – basically it is the percentage amount of sessions which are hitting your website and leaving (ie bouncing). Reducing bounce rate is one of the goals of every website as it means more traffic are engaging more »
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Latest posts
7 Ecommerce Ecommerce KPIS your business should be tracking
March 11th, 2019
Email automation driving incremental sales of 20%
February 11th, 2019
2018 end of year ECommerce review
January 16th, 2019
Email Database increase by 40% in 6 months!
January 7th, 2019
Local SEO presence improved by 500%
December 27th, 2018
Delivering double digit growth with 18% less website traffic
December 19th, 2018
Bounce rate reduction of 32% with a website redesign
December 12th, 2018
5 key Digital Transformation Challenges
November 29th, 2018
Selling your Digital Marketing Strategy to senior management
September 28th, 2018
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