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What is a CRO audit?
14 Feb 2024 Dominic Comments Off on What is a CRO audit?
what is a cro audit? When you’re starting an eCommerce business, it’s important to have a clear understanding of what eCommerce CRO audit. With this practice, you can identify and correct any issues that may cause your customers to abandon your site elsewhere. In this article, we outline everything you need to know about CRO […]
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70% Conversion Increase PA
24 Jan 2024 Dominic Comments Off on 70% Conversion Increase PA
See how I drove a 70% increase in comversion rate within 12 months with this leading garden retailer
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Ecommerce Strategy rethink drives 60% increase in YOY sales
6 Oct 2023 Dominic Comments Off on Ecommerce Strategy rethink drives 60% increase in YOY sales
strategy rethink drives 60% increase in sales One of the things I really enjoy is coming into businesses and identifying just what they are and are not doing to drive forward their E-commerce operation. Every retailer is different and has different dynamic in terms of what they need – not to mention understanding their market, […]
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Email turnaround using 5 core KPIs
5 Oct 2023 Dominic Comments Off on Email turnaround using 5 core KPIs
A short post discussing Email KPIs and 5 of the core KPIs I used to improve one business a few years ago ..
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2018 end of year ECommerce review
16 Jan 2019 Dominic Comments Off on 2018 end of year ECommerce review
end of year commercial review End-of-year reviews are a vital part of any business, especially in “brand recovery” environments where the goal is to reverse a decline in performance. A recent client of mine was facing a year-over-year (YOY) decline caused by various factors: Lack of investment Lack of innovation Poor stock control Inadequate systems […]
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Email Database increase by 40% in 6 months!
7 Jan 2019 Dominic Comments Off on Email Database increase by 40% in 6 months!
I recently came across some work I did for a previous client (Notcutts) which I thought I would post to show how I managed to grow their database by 40% by implementing a multichannel data capture campaign. Notcutts are a well established chain of national garden centres with turnover around £60 million. Their office is […]
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Local SEO presence improved by 500%
27 Dec 2018 Dominic Comments Off on Local SEO presence improved by 500%
Local seo focus drives 500% increase in traffic When working with retailers, I consider the full Omni Channel setup and particularly if they are appearing in local search – ie how easily does one companies results appear at a local level if, for example they have local stores? In my experience, this is one area […]
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Delivering double digit growth with 24% less website traffic
19 Dec 2018 Dominic Comments Off on Delivering double digit growth with 24% less website traffic
Key KPI growth growth with 20% less traffic Retail in 2018 as we all know has been challenging for many companies. Lack of demand, poor footfall and reduced appetite for the high street has affected UK retailers – with many having to invest more and more to get those new customers and repeat demand. However […]
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Bounce rate reduction of 32% with a website redesign
12 Dec 2018 Dominic Comments Off on Bounce rate reduction of 32% with a website redesign
Bounce rate is a metric most companies keep an eye on and try to reduce as best they can – basically it is the percentage amount of sessions which are hitting your website and leaving (ie bouncing). Reducing bounce rate is one of the goals of every website as it means more traffic are engaging […]
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