• Why ROAS on it’s own is a poor metric …

    8 Jan 2026 Dominic 0

    ROAS is often treated as the ultimate measure of marketing success — but on its own, it’s a dangerously incomplete metric. A high ROAS can make campaigns look profitable while masking the real cost of doing business.   It ignores critical factors such as cost of goods, service delivery, staffing, overheads, refunds, discounts, and churn. […]

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  • Ecommerce Strategy rethink drives 60% increase in YOY sales

    6 Oct 2023 Dominic Comments Off on Ecommerce Strategy rethink drives 60% increase in YOY sales

    strategy rethink drives 60% increase in sales One of the things I really enjoy is coming into businesses and identifying just what they are and are not doing to drive forward their E-commerce operation. Every retailer is different and has different dynamic in terms of what they need – not to mention understanding their market, […]

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  • 7 Ecommerce Ecommerce KPIS your business should be tracking

    11 Mar 2019 Dominic Comments Off on 7 Ecommerce Ecommerce KPIS your business should be tracking

    7 ecommerce kpis you need to be tracking E-commerce KPIs (Key Performance Indicators) are measurable metrics used by online businesses to assess their performance, identify areas for improvement, and track their progress toward achieving specific goals. These KPIs help businesses understand their overall health, customer behavior, and financial performance. Here are some essential e-commerce KPIs […]

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  • Email Database increase by 40% in 6 months!

    7 Jan 2019 Dominic Comments Off on Email Database increase by 40% in 6 months!

    I recently came across some work I did for a previous client (Notcutts) which I thought I would post to show how I managed to grow their database by 40% by implementing a multichannel data capture campaign. Notcutts are a well established chain of national garden centres with turnover around £60 million. Their office is […]

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  • Driving an extra 7% new customers with Mention Me

    19 Jul 2018 Dominic Comments Off on Driving an extra 7% new customers with Mention Me

    If you are looking to get more referrals from your existing customer base then one company I can recommend is Mention Me. I have worked with them a few times over the last few years and they focus on just that – implementing a solution in their backend which can be added to your site […]

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