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Why is Lifetime Value important?
30 Jan 2024 Dominic Comments Off on Why is Lifetime Value important?
Lifetime value is essential in any business to track the payback period of investments – here are a few examples of the benefits …
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Ecommerce Strategy rethink drives 60% increase in YOY sales
6 Oct 2023 Dominic Comments Off on Ecommerce Strategy rethink drives 60% increase in YOY sales
One of the things I really enjoy is coming into businesses and identifying just what they are and are not doing to drive forward their E-commerce operation. Every retailer is different and has different dynamic in terms of what they need – not to mention understanding their market, channels they use and technology they utilize. […]
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Email turnaround using 5 core KPIs
5 Oct 2023 Dominic Comments Off on Email turnaround using 5 core KPIs
A short post discussing Email KPIs and 5 of the core KPIs I used to improve one business a few years ago ..
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Email automation driving incremental sales of 20%
11 Feb 2019 Dominic Comments Off on Email automation driving incremental sales of 20%
Email automation is a great tool in retail and it still surprises me how many businesses I come across that do not not utilise the power of their CRM platforms and continue to send out blanket email campaigns and offers to their full database. By not digging down into the data and understanding their customer […]
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Email Database increase by 40% in 6 months!
7 Jan 2019 Dominic Comments Off on Email Database increase by 40% in 6 months!
I recently came across some work I did for a previous client (Notcutts) which I thought I would post to show how I managed to grow their database by 40% by implementing a multichannel data capture campaign. Notcutts are a well established chain of national garden centres with turnover around £60 million. Their office is […]
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Driving an extra 7% new customers with Mention Me
19 Jul 2018 Dominic Comments Off on Driving an extra 7% new customers with Mention Me
If you are looking to get more referrals from your existing customer base then one company I can recommend is Mention Me. I have worked with them a few times over the last few years and they focus on just that – implementing a solution in their backend which can be added to your site […]
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Customer retention vs customer acquisition
14 Nov 2017 Dominic 1
Should your business focus on customer acquisition or customer retention? In reality you should be focusing on both as with no new customers coming through you run the risk of having a declining customer database in time. I have worked with retailers who were VERY focused on customer acquisition and getting as many as possible […]
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