Website Trading - mistakes to avoid
February 19th, 2020
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Email automation driving incremental sales of 20%
11 Feb 2019 Dominic Comments Off on Email automation driving incremental sales of 20%
Email automation is a great tool in retail and it still surprises me how many businesses I come across that do not not utilise the power of their CRM platforms and continue to send out blanket email campaigns and offers to their full database. By not digging down into the data and understanding their customer more »
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Email Database increase by 40% in 6 months!
7 Jan 2019 Dominic Comments Off on Email Database increase by 40% in 6 months!
I recently came across some work I did for a previous client (Notcutts) which I thought I would post to show how I managed to grow their database by 40% by implementing a multichannel data capture campaign. Notcutts are a well established chain of national garden centres with turnover around £60 million. Their office is more »
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Driving an extra 7% new customers with Mention Me
19 Jul 2018 Dominic Comments Off on Driving an extra 7% new customers with Mention Me
If you are looking to get more referrals from your existing customer base then one company I can recommend is Mention Me. I have worked with them a few times over the last few years and they focus on just that – implementing a solution in their backend which can be added to your site more »
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Customer retention vs customer acquisition
14 Nov 2017 Dominic Comments Off on Customer retention vs customer acquisition
Should your business focus on customer acquisition or customer retention? In reality you should be focusing on both as with no new customers coming through you run the risk of having a declining customer database in time. I have worked with retailers who were VERY focused on customer acquisition and getting as many as possible more »
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Latest posts
7 Ecommerce Ecommerce KPIS your business should be tracking
March 11th, 2019
Email automation driving incremental sales of 20%
February 11th, 2019
2018 end of year ECommerce review
January 16th, 2019
Email Database increase by 40% in 6 months!
January 7th, 2019
Local SEO presence improved by 500%
December 27th, 2018
Delivering double digit growth with 18% less website traffic
December 19th, 2018
Bounce rate reduction of 32% with a website redesign
December 12th, 2018
5 key Digital Transformation Challenges
November 29th, 2018
Selling your Digital Marketing Strategy to senior management
September 28th, 2018
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