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Why is Lifetime Value important?
30 Jan 2024 Dominic Comments Off on Why is Lifetime Value important?
Lifetime value is essential in any business to track the payback period of investments – here are a few examples of the benefits …
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Ecommerce Strategy rethink drives 60% increase in YOY sales
6 Oct 2023 Dominic Comments Off on Ecommerce Strategy rethink drives 60% increase in YOY sales
Ecommerce Strategy Rethink Drives +60% YOY Sales — Redleaf Digital Ecommerce Growth Leadership · DTC & B2B · Full Time, Part Time & Interim The Growth Ledger›Strategy Strategy · Growth · Constraint Removal · Ecommerce Ecommerce StrategyRethink Drives+60% YOY Sales DSDominic SmithEcommerce Growth Leader October 2023 3 min read A few years ago, I worked […]
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Email turnaround using 5 core KPIs
5 Oct 2023 Dominic Comments Off on Email turnaround using 5 core KPIs
A short post discussing Email KPIs and 5 of the core KPIs I used to improve one business a few years ago ..
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Email automation driving incremental sales of 20%
11 Feb 2019 Dominic Comments Off on Email automation driving incremental sales of 20%
Email Automation Drives Incremental Sales of 20% — Redleaf Digital Ecommerce Growth Leadership · DTC & B2B · Full Time, Part Time & Interim The Growth Ledger›CRM & Email Email Automation · CRM · Lifecycle · Ometria Email AutomationDrives IncrementalSales of 20% DSDominic SmithEcommerce Growth Leader February 2019 6 min read Email automation is one […]
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Email Database increase by 40% in 6 months!
7 Jan 2019 Dominic Comments Off on Email Database increase by 40% in 6 months!
I recently came across some work I did for a previous client (Notcutts) which I thought I would post to show how I managed to grow their database by 40% by implementing a multichannel data capture campaign. Notcutts are a well established chain of national garden centres with turnover around £60 million. Their office is […]
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Driving an extra 7% new customers with Mention Me
19 Jul 2018 Dominic Comments Off on Driving an extra 7% new customers with Mention Me
If you are looking to get more referrals from your existing customer base then one company I can recommend is Mention Me. I have worked with them a few times over the last few years and they focus on just that – implementing a solution in their backend which can be added to your site […]
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Customer retention vs customer acquisition
14 Nov 2017 Dominic 1
Should your business focus on customer acquisition or customer retention? In reality you should be focusing on both as with no new customers coming through you run the risk of having a declining customer database in time. I have worked with retailers who were VERY focused on customer acquisition and getting as many as possible […]
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