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7 Ecommerce Ecommerce KPIS your business should be tracking
11 Mar 2019 Dominic Comments Off on 7 Ecommerce Ecommerce KPIS your business should be tracking
7 ecommerce kpis you need to be tracking E-commerce KPIs (Key Performance Indicators) are measurable metrics used by online businesses to assess their performance, identify areas for improvement, and track their progress toward achieving specific goals. These KPIs help businesses understand their overall health, customer behavior, and financial performance. Here are some essential e-commerce KPIs […]
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Email automation driving incremental sales of 20%
11 Feb 2019 Dominic Comments Off on Email automation driving incremental sales of 20%
email automation drives incremental sales of 20%
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2018 end of year ECommerce review
16 Jan 2019 Dominic Comments Off on 2018 end of year ECommerce review
end of year commercial review End-of-year reviews are a vital part of any business, especially in “brand recovery” environments where the goal is to reverse a decline in performance. A recent client of mine was facing a year-over-year (YOY) decline caused by various factors: Lack of investment Lack of innovation Poor stock control Inadequate systems […]
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Email Database increase by 40% in 6 months!
7 Jan 2019 Dominic Comments Off on Email Database increase by 40% in 6 months!
I recently came across some work I did for a previous client (Notcutts) which I thought I would post to show how I managed to grow their database by 40% by implementing a multichannel data capture campaign. Notcutts are a well established chain of national garden centres with turnover around £60 million. Their office is […]
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Local SEO presence improved by 500%
27 Dec 2018 Dominic Comments Off on Local SEO presence improved by 500%
Local seo focus drives 500% increase in traffic When working with retailers, I consider the full Omni Channel setup and particularly if they are appearing in local search – ie how easily does one companies results appear at a local level if, for example they have local stores? In my experience, this is one area […]
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Non Brand traffic increase of 150%
31 Aug 2018 Dominic Comments Off on Non Brand traffic increase of 150%
Brand traffic to your website is a good measure of whether or not your marketing activity is engaging with consumers and customers are engaging with your brand. However what you need to clarify is what exactly is meant by brand and non brand? Brand traffic – brand traffic is anyone typing into Google your brand […]
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