Budget Rethink Drives
£1.3M Extra Revenue
& 15% New Customers
Reallocating spend from underperforming paid social into a Referral a Friend programme — delivering measurable, sustainable new customer growth at a fraction of the cost.
About Pink Boutique
Pink Boutique is a UK-based online fashion retailer specialising in trendy, affordable women's clothing, footwear and accessories — aimed at fashion-forward customers seeking show-stopping dresses, glam outfits and everyday stylish pieces.
The brand curates new styles frequently, focusing on trend-led fashion with fast turnaround and frequent product drops. With a loyal and engaged customer base, the challenge was finding a more efficient and scalable way to grow it.
Paid Social Delivering Poor Returns
Despite significant paid social investment, analytics revealed campaigns were only contributing 11% to overall sales — making the spend largely ineffective as a new customer acquisition channel. The brand needed a more cost-efficient strategy with a clearer ROAS focus.
A Referral Programme Built to Convert
After reviewing budgets and performance targets, I recommended reallocating funds from underperforming paid social into a Referral a Friend (RAF) programme — implemented via Mention Me.
Shifted spend away from paid social delivering only 11% of sales into a channel with clear, measurable acquisition metrics.
Implemented a tailored referral programme via Mention Me, designed to activate Pink Boutique's most loyal existing customers as brand advocates.
Built a lower-cost, higher-quality acquisition channel — new customers arriving via trusted recommendation rather than cold paid social targeting.
Results That Speak for Themselves
The RAF programme delivered a £1.3M revenue increase attributed solely to customer referrals — significantly higher ROI than paid social, while strengthening brand loyalty.
The programme drove an extra 15% of engaged new customers — embedded as a core acquisition channel, outperforming branded paid social at every metric.
A dramatically lower CPA than paid social — with better quality, pre-qualified customers arriving through trusted recommendations from existing buyers.
Ready to Start Growing?
The first conversation is always free. No pitch — just a clear picture of where your business is and what I'd focus on first.