Doubling Online Sales
During Peak Trading at
The Conran Shop
Following two consecutive quarters of declining sales, a holistic growth plan delivered 166% year-on-year revenue growth during the critical Christmas trading period.
About The Conran Shop
The Conran Shop, founded by Sir Terence Conran in 1973, is a leading British design retailer known for high-quality, contemporary furniture, lighting, home accessories and lifestyle products. With stores in London, Paris and a growing online presence, The Conran Shop blends curated design expertise with innovation, catering to both established and emerging designers.
Their Commercial Director brought me on board to help them navigate their critical peak trading season — at a point when the business had experienced two consecutive quarters of declining sales.
Two Quarters of Declining Sales Heading into Christmas
Following two consecutive quarters of declining sales, the business needed to boost ecommerce performance during the critical Christmas trading period, increase online revenue and improve digital engagement — all in a compressed timeframe with the peak season approaching.
A Holistic Growth Plan
I conducted a full audit of the digital ecosystem and implemented a comprehensive ecommerce growth plan across six key areas — all designed to work together to drive maximum impact during the peak window.
Advanced upsell and cross-sell strategies deployed across product pages and checkout flows to increase basket value and introduce complementary products at the right moment.
Implemented personalised product recommendations across the site to drive higher Average Order Value and surface the right products for each customer's intent and behaviour.
Optimised key landing pages and the mobile experience to improve conversion rates and site speed — removing friction at the most critical points in the journey.
Worked with the buying team to curate a premium product selection for peak, designed to attract high-value customers and increase the proportion of high-margin sales.
Collaborated with new Customer Service Executives to enhance digital support touchpoints — improving the end-to-end customer experience during the high-volume trading period.
Introduced an in-store data capture programme to feed personalised email marketing and remarketing campaigns — connecting the physical and digital customer journey.
166% Revenue Growth During Peak Trading
The combined growth plan delivered 166% year-on-year sales growth during the Christmas trading period — doubling performance at the most critical point in the retail calendar.
Significant uplift in conversion rates, average order value and customer retention — driven by the personalisation, UX improvements and CRM programme working in concert.
Improved organic traffic and paid media performance drove more efficient customer acquisition — with the in-store data capture programme strengthening CRM segmentation for long-term repeat purchase growth.
Ready to Start Growing?
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