Ecommerce Consultant and Growth Strategist for small businesses
07592 629885 | Dominic Smith - Ecommerce Consultant
The Conran Shop is a renowned British design retailer, established by Sir Terence Conran in 1973. It focuses on high-quality, contemporary furniture, home accessories, lighting, and lifestyle products. The store has become famous for its carefully curated selection of stylish and functional items, featuring both established designers and emerging talents.
The Conran Shop has stores in key locations like London and Paris, as well as a strong online presence. Its offerings range from minimalist and modern furniture pieces to unique home accessories, often with an emphasis on craftsmanship and innovative design.
The shop has been influential in shaping the contemporary design landscape and is closely associated with Sir Terence Conran, who is a prominent British designer, architect, and retailer, also known for founding the Habitat chain of stores.
The core challenge was to enhance eCommerce performance during the critical Christmas trading period, following two consecutive quarters of declining sales, and drive improvements in online revenue and digital engagement.
After conducting a thorough audit of the current digital strategies, I prioritized implementing advanced upsell and cross-sell tactics across product pages and checkout flows, refining personalized product recommendation algorithms to boost Average Order Value (AOV), and optimizing key landing pages to improve conversion rates.
This involved collaborating with new Customer Service Executives (CSEs) to improve customer support touchpoints and introducing a curated selection of premium, high-end products to elevate the digital product offering and attract higher-value customers. Additionally, I focused on improving mobile optimization and site speed to enhance the overall user experience (UX/UI) and ensure seamless navigation.
During the targeted trading period, I achieved a significant 2x year-over-year (YOY) sales growth by optimizing daily eCommerce trading performance, driving better engagement and conversion across the website, and using data-driven insights to improve digital customer journeys. The improvements led to higher retention rates, increased AOV, and a notable uplift in both organic traffic and paid media performance.
Furthermore, I successfully implemented an in-store data capture program, which enhanced personalized email marketing campaigns and remarketing efforts through improved segmentation.
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