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The best approach when considering choosing a new web platform
19 Jan 2016 Dominic Comments Off on The best approach when considering choosing a new web platform
At some stage as you drive your online sales and develop your web offering you will start to consider if the platform you are using is the correct one for your business and for your sales targets over the coming few years. Whilst you may have started out on a simple woo commerce or open […]
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How improving your site search can improve sales
14 Jan 2016 Dominic Comments Off on How improving your site search can improve sales
Many small businesses setup their trading websites thinking that what they purchase off the shelf will be the sole driver of their onsite trading activity. This is not the case and when looking to trade a retail website (especially when budgeting for a new platform) you need to consider not only all the platform costs […]
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What are the main differences between Instagram and Pinterest?
7 Jan 2016 Dominic Comments Off on What are the main differences between Instagram and Pinterest?
Some small businesses when looking at ways to improve the reach of their brands online look to social media as a channel thinking there is a quick fix and in the last few years there has been a huge jump in the popularity of both Pinterest and Instagram. However when speaking to small business there […]
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Using Social Media to improve your local store presence
21 Dec 2015 Dominic Comments Off on Using Social Media to improve your local store presence
Social media has come to be one of the most essential marketing techniques for all types of businesses, including retailers to engage and communicate with customers and prospective customers. 2 billion people are now ‘active’ social media users across the Globe (The State of Social Media, Nov 2015) Although it may be difficult to establish […]
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How Analytics can identify problems with your website trading
23 Nov 2015 Dominic Comments Off on How Analytics can identify problems with your website trading
Sometimes when looking at year on year sales data it can be difficult trying to establish the real reasons for certain issues your business is facing in terms of sales – and with a plethora of data, third parties you may be working with plus your own back end sales data, it can sometimes be […]
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Why retailers should consider adding Google Trusted Store badge
19 Aug 2015 Dominic Comments Off on Why retailers should consider adding Google Trusted Store badge
Google Trusted Store helps customers to identify websites which Google have looked at and feel confident in recommending. Once Google have reviewed the website, they will either tell the retailer that they are happy to recommend them or not. If they are happy to recommend the website, then the retailer can show a relevant badge on […]
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Accurate product data can drive your online marketing
12 Aug 2015 Dominic Comments Off on Accurate product data can drive your online marketing
Gathering as much data as possible on products is essential for any online retailers. This means collecting as many attributes as possible for every product and ensuring the data the customer sees is enough to lead them to get the most relevant search results. Customers are demanding and through insight you need to be ensuring […]
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How to manage your customer reviews and feedback
15 Jul 2015 Dominic Comments Off on How to manage your customer reviews and feedback
Customer feedback is becoming essential for many small retailers for a number of reasons. By listening to your customer problems you will be getting a valuable insight into how your products and services are being experienced by your customer base. Not only that but adding these reviews can enhance your brand presence not to mention […]
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How to prove Brand Bidding in Paid Search works
13 Jul 2015 Dominic Comments Off on How to prove Brand Bidding in Paid Search works
One of the many challenges small businesses have when taking their first steps into the world of using paid search advertising is trying to get board buy in as to why they should be bidding on their own brands. “Aren’t we wasting money if we are in that space anyway?* is something your Manager may […]
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How to identify Poor SEO service from your agency
4 Feb 2015 Dominic Comments Off on How to identify Poor SEO service from your agency
I’ve previously written on the issues some small businesses face in actually understanding what their SEO agency is doing and if this is actually benefiting their company. This can be a minefield – especially in an area which is constantly changing with new updates from Google happening on a regular basis. Is your SEO agency […]
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