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Understanding what your SEO agency is actually doing is key
3 Feb 2015 Dominic Comments Off on Understanding what your SEO agency is actually doing is key
For any small retail business, budget is invariably tight and every penny of your spend should be accounted for however in the murky world of SEO, do you actually know what you are getting for your money? Time and again I have come across small businesses who have invested considerable budget every month on this […]
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Destinology review – how they can get more brand reach
26 Jan 2015 Dominic Comments Off on Destinology review – how they can get more brand reach
The luxury travel market is extremely competitive and one which a company based in Bolton has been very successful at catering for in Bolton in recent years. Destinology are a travel agent which offer medium to high end luxury holidays and they recently asked me to have a think about how they can expand their […]
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Predictions for the paid search landscape in 2015
12 Jan 2015 Dominic Comments Off on Predictions for the paid search landscape in 2015
The paid search landscape is continually evolving and improving with powerful new functionality and a continual need to provide more powerful and better search for advertisers. So going into 2015, what do I think will be the main changes in the coming year within paid search? Below just gives you a flavour of what I […]
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Tips for using Social Media to increase sales
9 Jan 2015 Dominic Comments Off on Tips for using Social Media to increase sales
Social media can be a very powerful effective and cost efficient solution for small retailers or brands to get their brand visible in a very competitive marketplace. You need not spend a lot on expensive recruitment channels and by looking at how you combine offers, deals, discounts with some of your more traditional marketing channels, […]
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Maplin – how NOT to trade a website!!!
8 Jan 2015 Dominic Comments Off on Maplin – how NOT to trade a website!!!
maplin and the challenge of poor ux While reviewing some old files recently, I revisited a project some years back where I worked with the retailer Maplin and analysed the poor conversion rate on their website and the resulting dip in sales. At the time Maplin were going through a particularly difficult time and were […]
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Using Social Media and Email for local marketing
19 Nov 2014 Dominic Comments Off on Using Social Media and Email for local marketing
Whilst brand marketing initiatives and above the line campaigns are important for any business, small businesses must not forget the importance of local initiatives and using social media and email effectively to drive traffic and increase your customer base at a local level. If you are a small business with multiple sites / branches, then […]
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Google’s checkout – imagine if this was your website..?
17 Nov 2014 Dominic Comments Off on Google’s checkout – imagine if this was your website..?
To understand the importance of good usability on your website when it comes to making it easy for your customers to actually buy goods, Google produced this fantastic video a few years ago. It perfectly sums up the frustration we can feel when trying to buy online and comparing the online hurdles with the equivalent […]
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Small business guide to basic Google Analytics
6 Oct 2014 Dominic Comments Off on Small business guide to basic Google Analytics
As a small business you need to make sure that you are using all the information at your disposal to make the best and most informed decisions regarding your online strategy. All to often I have seen businesses make decisions based on gut feel which ultimately have cost them in lost revenue when there was […]
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Why small business sites need a blog
6 Oct 2014 Dominic Comments Off on Why small business sites need a blog
One of the things I keep seeing time and time again on some small business websites is the complete lack of a blog on the site. A blog is a great way of keeping your customers informed of what Is happening in your company but not only that, it is a great way for you […]
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How small businesses can reduce cart abandonment
29 Aug 2014 Dominic Comments Off on How small businesses can reduce cart abandonment
Cart abandonment doesn’t happen all that often in brick-and-mortar stores. But the relative ease of online shopping means that in the e-commerce realm, it’s an all too common occurrence. In fact, the average online cart abandonment rate currently stands at about 70%. While that statistic may seem like cause for alarm, there are a number of simple […]
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