• Why ROAS on it’s own is a poor metric …

    8 Jan 2026 Dominic 0

    ROAS is often treated as the ultimate measure of marketing success — but on its own, it’s a dangerously incomplete metric. A high ROAS can make campaigns look profitable while masking the real cost of doing business.   It ignores critical factors such as cost of goods, service delivery, staffing, overheads, refunds, discounts, and churn. […]

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  • Email turnaround using 5 core KPIs

    5 Oct 2023 Dominic Comments Off on Email turnaround using 5 core KPIs

    A short post discussing Email KPIs and 5 of the core KPIs I used to improve one business a few years ago ..

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  • Website Trading – mistakes to avoid

    19 Feb 2020 Dominic Comments Off on Website Trading – mistakes to avoid

    website trading mistakes to avoid Running an E-Commerce website is a daily challenge for businesses, but it’s filled with potential pitfalls that can negatively impact sales. There are many tasks that must be managed on a day-to-day basis, and below I’ve highlighted a few key areas to focus on when managing your D2C (Direct to […]

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  • 7 Ecommerce Ecommerce KPIS your business should be tracking

    11 Mar 2019 Dominic Comments Off on 7 Ecommerce Ecommerce KPIS your business should be tracking

    7 ecommerce kpis you need to be tracking E-commerce KPIs (Key Performance Indicators) are measurable metrics used by online businesses to assess their performance, identify areas for improvement, and track their progress toward achieving specific goals. These KPIs help businesses understand their overall health, customer behavior, and financial performance. Here are some essential e-commerce KPIs […]

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  • Local SEO presence improved by 500%

    27 Dec 2018 Dominic Comments Off on Local SEO presence improved by 500%

    500% increase in local seo VIP Vaping was one of Europe’s largest independent e-cigarette brands, with strong high-street visibility through kiosks, mass product giveaways, and national TV advertising aimed at adult smokers. Following its acquisition in 2014 by US-based Victory Electronic Cigarettes Corporation (later ECIG), the business entered a phase of rapid expansion and increased […]

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  • Bounce rate reduction of 32% with a website redesign

    12 Dec 2018 Dominic Comments Off on Bounce rate reduction of 32% with a website redesign

    Bounce rate is a metric most companies keep an eye on and try to reduce as best they can – basically it is the percentage amount of sessions which are hitting your website and leaving (ie bouncing). Reducing bounce rate is one of the goals of every website as it means more traffic are engaging […]

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  • Driving an extra 7% new customers with Mention Me

    19 Jul 2018 Dominic Comments Off on Driving an extra 7% new customers with Mention Me

    If you are looking to get more referrals from your existing customer base then one company I can recommend is Mention Me. I have worked with them a few times over the last few years and they focus on just that – implementing a solution in their backend which can be added to your site […]

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  • 7 ways customer services and ecommerce should work together

    24 Nov 2017 Dominic Comments Off on 7 ways customer services and ecommerce should work together

    I recently wrote a piece summarising the benefits of focusing on customer retention vs customer acquisition. The latter can be expensive and does not guarantee bringing in customers who will place repeat business with you. The customers who DO place repeat business with you are your bread and butter – it is this base you […]

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  • Listening to your customers

    1 Aug 2017 Dominic Comments Off on Listening to your customers

    listening to customers

    I have been very busy recently working with a new retail client hence the lack of updates recently however as part of the work I am currently doing, I thought I would share some thoughts on one area of E-Commerce which both my new client and plenty of previous clients under invest in and one […]

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  • Digital Marketing Plan – 6 steps for an effective plan

    10 Mar 2017 Dominic Comments Off on Digital Marketing Plan – 6 steps for an effective plan

    6 steps for a Digital Marketing Plan

    Developing a digital marketing plan is essential for any small business – without a plan, you may end up wasting a lot of money. You need to start driving qualified traffic to your site to get those sales – these are my top 6 tips to do this by focusing on a simple digital marketing […]

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