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How improving your site search can improve sales
14 Jan 2016 Dominic Comments Off on How improving your site search can improve sales
Many small businesses setup their trading websites thinking that what they purchase off the shelf will be the sole driver of their onsite trading activity. This is not the case and when looking to trade a retail website (especially when budgeting for a new platform) you need to consider not only all the platform costs […]
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How Analytics can identify problems with your website trading
23 Nov 2015 Dominic Comments Off on How Analytics can identify problems with your website trading
Sometimes when looking at year on year sales data it can be difficult trying to establish the real reasons for certain issues your business is facing in terms of sales – and with a plethora of data, third parties you may be working with plus your own back end sales data, it can sometimes be […]
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Why retailers should consider adding Google Trusted Store badge
19 Aug 2015 Dominic Comments Off on Why retailers should consider adding Google Trusted Store badge
Google Trusted Store helps customers to identify websites which Google have looked at and feel confident in recommending. Once Google have reviewed the website, they will either tell the retailer that they are happy to recommend them or not. If they are happy to recommend the website, then the retailer can show a relevant badge on […]
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Destinology review – how they can get more brand reach
26 Jan 2015 Dominic Comments Off on Destinology review – how they can get more brand reach
The luxury travel market is extremely competitive and one which a company based in Bolton has been very successful at catering for in Bolton in recent years. Destinology are a travel agent which offer medium to high end luxury holidays and they recently asked me to have a think about how they can expand their […]
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Predictions for the paid search landscape in 2015
12 Jan 2015 Dominic Comments Off on Predictions for the paid search landscape in 2015
The paid search landscape is continually evolving and improving with powerful new functionality and a continual need to provide more powerful and better search for advertisers. So going into 2015, what do I think will be the main changes in the coming year within paid search? Below just gives you a flavour of what I […]
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Tips for using Social Media to increase sales
9 Jan 2015 Dominic Comments Off on Tips for using Social Media to increase sales
Social media can be a very powerful effective and cost efficient solution for small retailers or brands to get their brand visible in a very competitive marketplace. You need not spend a lot on expensive recruitment channels and by looking at how you combine offers, deals, discounts with some of your more traditional marketing channels, […]
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Maplin – how NOT to trade a website!!!
8 Jan 2015 Dominic Comments Off on Maplin – how NOT to trade a website!!!
maplin and the challenge of poor ux While reviewing some old files recently, I revisited a project some years back where I worked with the retailer Maplin and analysed the poor conversion rate on their website and the resulting dip in sales. At the time Maplin were going through a particularly difficult time and were […]
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Christmas trading tips – what your priorities should be.
29 Aug 2014 Dominic Comments Off on Christmas trading tips – what your priorities should be.
Christmas is nearly upon us and as a small business selling online, you need to be looking at maximizing your reach online in these crucial weeks. Retailers will start planning their Christmas campaigns well in advance and, whilst you may not have the biggest budgets with which to drive traffic to your site, what you […]
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