• Working with Founders – Lessons learned in Driving Digital Success

  8 Jan 2026 Dominic Comments Off on Working with Founders – Lessons learned in Driving Digital Success

  Working with founders requires some TLC and these are some of my reflections on working with founders over the years

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• Simple UX strategies for small businesses

  10 Feb 2025 Dominic Comments Off on Simple UX strategies for small businesses

  10 Simple UX Strategies for Small Businesses — Redleaf Digital Ecommerce Growth Leadership · DTC & B2B · Full Time, Part Time & Interim The Growth Ledger›UX & CRO UX · CRO · Small Business · Ecommerce 10 Simple UXStrategies forSmall Businesses DSDominic SmithEcommerce Growth Leader February 2025 4 min read User Experience — UX […]

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• Scale your business – initial considerations

  3 Feb 2025 Dominic Comments Off on Scale your business – initial considerations

  Scaling Your Business — Five Initial Considerations · Redleaf Digital Ecommerce Growth Leadership · DTC & B2B · Full Time, Part Time & Interim The Growth Ledger›Strategy Strategy · Growth · Small Business · Ecommerce Scaling Your Business —Five InitialConsiderations DSDominic SmithEcommerce Growth Leader February 2025 4 min read Scaling an online business requires more […]

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• Investing a new DXP – Bloomreach – to drive growth

  22 Jan 2025 Dominic Comments Off on Investing a new DXP – Bloomreach – to drive growth

  How Premier Farnell invested in Bloomreach DXP for growth

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• 70% Conversion Increase PA

  24 Jan 2024 Dominic Comments Off on 70% Conversion Increase PA

  See how I drove a 70% increase in comversion rate within 12 months with this leading garden retailer

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• Ecommerce Strategy rethink drives 60% increase in YOY sales

  6 Oct 2023 Dominic Comments Off on Ecommerce Strategy rethink drives 60% increase in YOY sales

  Ecommerce Strategy Rethink Drives +60% YOY Sales — Redleaf Digital Ecommerce Growth Leadership · DTC & B2B · Full Time, Part Time & Interim The Growth Ledger›Strategy Strategy · Growth · Constraint Removal · Ecommerce Ecommerce StrategyRethink Drives+60% YOY Sales DSDominic SmithEcommerce Growth Leader October 2023 3 min read A few years ago, I worked […]

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• Google Shopping – 5 ways to improve ranking

  26 Sep 2016 Dominic Comments Off on Google Shopping – 5 ways to improve ranking

  

  If you’re searching on Google with the intent to purchase, that search page is dominated by paid AdWords ads – with companies bidding on brand terms, category terms and also adding their product. On any given Google  search page, the product ads populate the top of the page, often accompanied by paid ads to the […]

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• What are the main differences between Instagram and Pinterest?

  7 Jan 2016 Dominic Comments Off on What are the main differences between Instagram and Pinterest?

  

  Some small businesses when looking at ways to improve the reach of their brands online look to social media as a channel thinking there is a quick fix and in the last few years there has been a huge jump in the popularity of both Pinterest and Instagram. However when speaking to small business there […]

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• Using Social Media to improve your local store presence

  21 Dec 2015 Dominic Comments Off on Using Social Media to improve your local store presence

  

  Social media has come to be one of the most essential marketing techniques for all types of businesses, including retailers to engage and communicate with customers and prospective customers. 2 billion people are now ‘active’ social media users across the Globe (The State of Social Media, Nov 2015) Although it may be difficult to establish […]

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• Accurate product data can drive your online marketing

  12 Aug 2015 Dominic Comments Off on Accurate product data can drive your online marketing

  

  Gathering as much data as possible on products is essential for any online retailers. This means collecting as many attributes as possible for every product and ensuring the data the customer sees is enough to lead them to get the most relevant search results. Customers are demanding and through insight you need to be ensuring […]

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