• Using Claude.AI to assess your competitive position

    3 Apr 2026 Dominic Comments Off on Using Claude.AI to assess your competitive position

    In today’s competitive ecommerce environment, understanding how your product range compares to competitors is critical to driving growth. Yet category analysis is often underutilised, largely due to the time and effort required to manually review competitor ranges, pricing structures and product depth.   Tools such as Claude AI are fundamentally changing this. By enabling fast, […]

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  • AI impact on Small Businesses – and 5 things you should focus on ..

    25 Mar 2026 Dominic Comments Off on AI impact on Small Businesses – and 5 things you should focus on ..

    AI Didn’t Kill SEO — It Changed What Matters   “We don’t need SEO anymore — everyone uses AI.” It’s an idea that’s spreading quickly, and on the surface it feels logical. If people are getting answers directly from tools like ChatGPT or Google’s AI Overviews, why would traditional search optimisation still matter? But this […]

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  • CRO didnt start with Digital – its been around for years!

    24 Mar 2026 Dominic Comments Off on CRO didnt start with Digital – its been around for years!

    When people talk about CRO (Conversion Rate Optimisation), it’s usually framed as a modern, digital discipline. A/B testing, heatmaps, analytics tools — it all feels very “online”.   But in reality, the principles behind CRO have existed for over a century. The first example is probably my favourite as I love his book “Why we […]

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  • 2 approaches to building a Growth Plan

    11 Mar 2026 Dominic Comments Off on 2 approaches to building a Growth Plan

    I had an interesting interview conversation this week about ecommerce growth. The owner mentioed the marketing spend and then we discussed approaches to growth – which led on to my approach to blockers to growth and having a KPI led apporach which clearly highlights “The Good, The Bad and The Ugly”   At one point […]

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  • What 20 years in ECommerce teaches you that Dashoboards won’t

    20 Jan 2026 Dominic Comments Off on What 20 years in ECommerce teaches you that Dashoboards won’t

    After 20 years working across ecommerce — from hands-on channel delivery to senior leadership roles spanning strategy, technology, trading, and teams — I’ve seen the discipline change dramatically.   We now have more data, tools, and dashboards than ever before. Yet many of the challenges businesses face today feel surprisingly familiar.   This article reflects […]

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  • Working with Founders – Lessons learned in Driving Digital Success

    8 Jan 2026 Dominic Comments Off on Working with Founders – Lessons learned in Driving Digital Success

    Working with founders requires some TLC and these are some of my reflections on working with founders over the years

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  • Simple UX strategies for small businesses

    10 Feb 2025 Dominic Comments Off on Simple UX strategies for small businesses

    User Experience (UX) refers to how easy, efficient, and enjoyable it is for people to interact with your website, app, or digital service. For small businesses, good UX can make a significant difference in attracting and retaining customers.   When visitors can quickly find what they need, understand what your business offers, and complete actions […]

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  • Scale your business – initial considerations

    3 Feb 2025 Dominic Comments Off on Scale your business – initial considerations

    Scaling an online business requires more than simply increasing sales or attracting more visitors. As a business grows, it must ensure that its systems, resources, and strategies are capable of supporting that growth effectively. Expanding without proper preparation can place pressure on operations, reduce service quality, and create challenges that limit long-term success.   To […]

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  • Investing a new DXP – Bloomreach – to drive growth

    22 Jan 2025 Dominic Comments Off on Investing a new DXP – Bloomreach – to drive growth

    How Premier Farnell invested in Bloomreach DXP for growth

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  • 70% Conversion Increase PA

    24 Jan 2024 Dominic Comments Off on 70% Conversion Increase PA

    See how I drove a 70% increase in comversion rate within 12 months with this leading garden retailer

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