-
Simple UX strategies for small businesses
10 Feb 2025 Dominic Comments Off on Simple UX strategies for small businesses
10 Simple ux strategies for small businesses UX design sits at the crossroads of technology and marketing, offering tremendous potential for small businesses. With a targeted strategy like the one outlined below, even small UX teams can significantly enhance their SaaS or digital products, saving substantial amounts in development, marketing, and sales costs. 1 – […]
More -
Scale your business – initial considerations
3 Feb 2025 Dominic Comments Off on Scale your business – initial considerations
considerations for scaling your startup Knowing the right time to scale a startup can make or break its success. While it’s tempting to grow quickly, premature scaling can lead to cash flow issues, operational chaos, or loss of customer satisfaction. So, how do you determine the best time? One of the first indicators that your […]
More -
Investing a new DXP – Bloomreach – to drive growth
22 Jan 2025 Dominic Comments Off on Investing a new DXP – Bloomreach – to drive growth
How Premier Farnell invested in Bloomreach DXP for growth
More -
70% Conversion Increase PA
24 Jan 2024 Dominic Comments Off on 70% Conversion Increase PA
See how I drove a 70% increase in comversion rate within 12 months with this leading garden retailer
More -
Ecommerce Strategy rethink drives 60% increase in YOY sales
6 Oct 2023 Dominic Comments Off on Ecommerce Strategy rethink drives 60% increase in YOY sales
strategy rethink drives 60% increase in sales One of the things I really enjoy is coming into businesses and identifying just what they are and are not doing to drive forward their E-commerce operation. Every retailer is different and has different dynamic in terms of what they need – not to mention understanding their market, […]
More -
Google Shopping – 5 ways to improve ranking
26 Sep 2016 Dominic Comments Off on Google Shopping – 5 ways to improve ranking
If you’re searching on Google with the intent to purchase, that search page is dominated by paid AdWords ads – with companies bidding on brand terms, category terms and also adding their product. On any given Google search page, the product ads populate the top of the page, often accompanied by paid ads to the […]
More -
What are the main differences between Instagram and Pinterest?
7 Jan 2016 Dominic Comments Off on What are the main differences between Instagram and Pinterest?
Some small businesses when looking at ways to improve the reach of their brands online look to social media as a channel thinking there is a quick fix and in the last few years there has been a huge jump in the popularity of both Pinterest and Instagram. However when speaking to small business there […]
More -
Using Social Media to improve your local store presence
21 Dec 2015 Dominic Comments Off on Using Social Media to improve your local store presence
Social media has come to be one of the most essential marketing techniques for all types of businesses, including retailers to engage and communicate with customers and prospective customers. 2 billion people are now ‘active’ social media users across the Globe (The State of Social Media, Nov 2015) Although it may be difficult to establish […]
More -
Accurate product data can drive your online marketing
12 Aug 2015 Dominic Comments Off on Accurate product data can drive your online marketing
Gathering as much data as possible on products is essential for any online retailers. This means collecting as many attributes as possible for every product and ensuring the data the customer sees is enough to lead them to get the most relevant search results. Customers are demanding and through insight you need to be ensuring […]
More -
How to identify Poor SEO service from your agency
4 Feb 2015 Dominic Comments Off on How to identify Poor SEO service from your agency
I’ve previously written on the issues some small businesses face in actually understanding what their SEO agency is doing and if this is actually benefiting their company. This can be a minefield – especially in an area which is constantly changing with new updates from Google happening on a regular basis. Is your SEO agency […]
More