• What 20 years in ECommerce teaches you that Dashoboards won’t

  20 Jan 2026 Dominic 0

  After 20 years working across ecommerce — from hands-on channel delivery to senior leadership roles spanning strategy, technology, trading, and teams — I’ve seen the discipline change dramatically. We now have more data, tools, and dashboards than ever before. Yet many of the challenges businesses face today feel surprisingly familiar. This article reflects on what […]

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• Working with Funders – Lessons learned in Driving Digital Success

  8 Jan 2026 Dominic 0

  

  Working with founders requires some TLC and these are some of my reflections on working with founders over the years

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• Simple UX strategies for small businesses

  10 Feb 2025 Dominic Comments Off on Simple UX strategies for small businesses

  

  1 – Simplify navigation to support commercial goals   One of the first things I assess is how easily users can find what they came for. Clear, logical navigation reduces friction and moves customers more quickly towards conversion. Overly complex menus, unclear labels, or competing pathways create confusion and cost revenue. My focus is always […]

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• Scale your business – initial considerations

  3 Feb 2025 Dominic Comments Off on Scale your business – initial considerations

  

  considerations for scaling your startup Knowing the right time to scale a startup can make or break its success. While it’s tempting to grow quickly, premature scaling can lead to cash flow issues, operational chaos, or loss of customer satisfaction. So, how do you determine the best time? One of the first indicators that your […]

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• Investing a new DXP – Bloomreach – to drive growth

  22 Jan 2025 Dominic Comments Off on Investing a new DXP – Bloomreach – to drive growth

  

  How Premier Farnell invested in Bloomreach DXP for growth

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• 70% Conversion Increase PA

  24 Jan 2024 Dominic Comments Off on 70% Conversion Increase PA

  

  See how I drove a 70% increase in comversion rate within 12 months with this leading garden retailer

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• Ecommerce Strategy rethink drives 60% increase in YOY sales

  6 Oct 2023 Dominic Comments Off on Ecommerce Strategy rethink drives 60% increase in YOY sales

  

  strategy rethink drives 60% increase in sales One of the things I really enjoy is coming into businesses and identifying just what they are and are not doing to drive forward their E-commerce operation. Every retailer is different and has different dynamic in terms of what they need – not to mention understanding their market, […]

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• Google Shopping – 5 ways to improve ranking

  26 Sep 2016 Dominic Comments Off on Google Shopping – 5 ways to improve ranking

  

  If you’re searching on Google with the intent to purchase, that search page is dominated by paid AdWords ads – with companies bidding on brand terms, category terms and also adding their product. On any given Google  search page, the product ads populate the top of the page, often accompanied by paid ads to the […]

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• What are the main differences between Instagram and Pinterest?

  7 Jan 2016 Dominic Comments Off on What are the main differences between Instagram and Pinterest?

  

  Some small businesses when looking at ways to improve the reach of their brands online look to social media as a channel thinking there is a quick fix and in the last few years there has been a huge jump in the popularity of both Pinterest and Instagram. However when speaking to small business there […]

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• Using Social Media to improve your local store presence

  21 Dec 2015 Dominic Comments Off on Using Social Media to improve your local store presence

  

  Social media has come to be one of the most essential marketing techniques for all types of businesses, including retailers to engage and communicate with customers and prospective customers. 2 billion people are now ‘active’ social media users across the Globe (The State of Social Media, Nov 2015) Although it may be difficult to establish […]

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