Digital Reset Drives
+25% Revenue
Growth YOY
A structured digital reset across two travel brands — Just You and Travelsphere — delivered +25% ecommerce sales growth, +15% conversion uplift and +10% lead growth through peak trading strategy, UX/CRO improvements and a rebuilt product roadmap.
Just You & Travelsphere
Just You and Travelsphere are two well-known UK travel brands with a strong heritage in delivering curated group holidays. Just You specialises in adult-only group tours, offering enriching travel experiences with a focus on comfort, service and unique itineraries. Travelsphere provides a broad range of escorted tours, combining convenience, expert planning and personalised experiences.
Both brands had loyal customer bases and strong offline recognition — with a growing focus on building their digital and direct-to-consumer channels. The brief was clear: deliver measurable revenue growth through improved UX, conversion and digital performance while setting the foundation for a long-term growth engine.
Strong Brands, Underperforming Digital Channels
Both brands were underperforming in their digital channels despite strong market positions. Ecommerce trading was fragmented, UX was inconsistent, and conversion rates were below their potential. Key challenges included limited optimisation of destination and product pages, friction in the customer journey reducing conversion, no structured product roadmap to support new functionality, and underutilised digital acquisition opportunities.
A Structured Digital Reset Across Both Brands
I implemented a data-driven approach across both websites simultaneously, leading a team of five and working closely with Marketing Managers to ensure commercial alignment across every initiative.
Planned and executed peak trading campaigns — including a major XMAS campaign and the launch of Google PMAX campaigns — to maximise revenue during the highest-value trading window.
Analysed the customer journey to identify friction points across both sites. Optimised key destination pages, enriched content and improved merchandising to reduce drop-off and improve conversion.
Designed targeted campaigns aligned to audience demographics and channel performance to drive new leads — closing the gap between organic performance and paid acquisition potential.
Reset the product roadmap to focus on high-impact initiatives supporting new customer onboarding and new functionality improvements on the Umbraco platform — replacing a fragmented backlog with commercial priorities.
Led a team of five across both brands — ensuring campaigns were aligned with commercial goals and execution was consistent across all digital touchpoints for both Just You and Travelsphere.
Measurable Growth Across Every KPI
Delivered through peak trading by executing a focused XMAS campaign with Google PMAX — turning the highest-traffic period of the year into the highest-converting one.
UX optimisation, content enrichment and merchandising improvements across the most commercially important pages on both sites — driving higher engagement and lower drop-off rates.
Targeted digital acquisition campaigns aligned to audience demographics and channel performance — unlocking a lead growth channel that had been significantly underutilised.
Journey friction identified through CRO analysis and testing resolved across both sites — producing a sustained 15% conversion rate improvement that compounded across all traffic sources.
A restructured product roadmap focused on high-impact initiatives — establishing not just immediate revenue growth but a scalable, repeatable digital growth engine across both brands for the long term.
Ready to Start Growing?
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