Website Trading - mistakes to avoid
February 19th, 2020
07592 629885 | Dominic Smith - Ecommerce Consultant
Ecommerce Consultant and Growth Strategist for small businesses
19 Aug 2015 Dominic Comments Off on Why retailers should consider adding Google Trusted Store badge
Google Trusted Store helps customers to identify websites which Google have looked at and feel confident in recommending. Once Google have reviewed the website, they will either tell the retailer that they are happy to recommend them or not.
If they are happy to recommend the website, then the retailer can show a relevant badge on their site stating that they are a “Google Certified Store”. The Google Trusted Store badge is only displayed on sites that have demonstrated excellent delivery and customer service.
How does it work?
Once customers have placed an order, they will see a popup asking them if they would like to opt in to Google Trusted Store Purchase Protection, which is on a per order basis – so each order must be opted into.
Should they opt in, then Google will receive contact details for the customer and contact them after they have received their order – and ask them a series of questions relating to the service they received.
Benefits of Google Certified Store
Qualification Criteria
What does badge mean?
The Google Trusted Store badge lets shoppers know that your shop is a great place to shop. To earn the badge, shops work with Google to demonstrate that they deliver orders on time, have low occurrence of customer issues, and resolve customer issues quickly.
These service ratings will be monitored on a rolling basis to ensure that customers are receiving a positive service from retailers.
Approval Process
After deploying a piece of code on your site and testing to show it works, retailers apply for the Google Trusted Store program. For 30 days after tis Google will collect information from your customers on their shopping experience and, after 30 days, will contact retailers with approval or rejection. If they do not get enough information they may extend the qualification period to 90 days.
If rejected, Google will advise why and give retailers another (up to) 90 days to resolve issues internally and improve on their service – at the end of this period they will advise a second time if approved or rejected. Retailers can re – apply for the program and this mean dropping back into the approval process.
What kind of issues arise?
If issues arise with orders or delivery, customers can request Google’s help, and Google will work with the shop and the customer to resolve the issue as best they can. Google will however direct the customer to try and resolve with the retailer if possible.
Typical problems which occur include
Resolving issues
As mentioned the customer is directed to try and resolve the problem with the retailer as much as possible. If they cannot, they can then get in contact with Google who will then contact your contacts in the Google Trusted Store account who will be responsible for managing resolution of the issue. When customers contact Google, an “escalation” is created – these will be shown in in the dashboard.
Important!!!!!
Categories: All Posts, Conversion, Google, Paid search, Trading Tips
Tags: Conversion, google, Paid Search, Trading Tips
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