• Website Trading – mistakes to avoid

  19 Feb 2020 Dominic Comments Off on Website Trading – mistakes to avoid

  

  Trading your Ecommerce website is a challenging day to day requirement for all businesses but it can be fraught with dangers and pitfalls which may negatively impact on your sales. There is a multitude of housekeeping to be done to keep on top of this day to day trading however below I have listed just more »

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• 7 Ecommerce Ecommerce KPIS your business should be tracking

  11 Mar 2019 Dominic Comments Off on 7 Ecommerce Ecommerce KPIS your business should be tracking

  

  In any ecommerce business, it is essential to know exactly which KPIs need to be tracked to ensure you are tracking your business growth against the budget you have allocated to the channel. This will enable you and your management team to easily see that the investment allocated to the channel is working and that more »

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• Local SEO presence improved by 500%

  27 Dec 2018 Dominic Comments Off on Local SEO presence improved by 500%

  

  When working with retailers, I consider the full Omni Channel setup and particularly if they are appearing in local search – ie how easily does one companies results appear at a local level if, for example they have local stores?  In my experience, this is one area small to medium  sized retailers either do not more »

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• Bounce rate reduction of 32% with a website redesign

  12 Dec 2018 Dominic Comments Off on Bounce rate reduction of 32% with a website redesign

  

  Bounce rate is a metric most companies keep an eye on and try to reduce as best they can – basically it is the percentage amount of sessions which are hitting your website and leaving (ie bouncing). Reducing bounce rate is one of the goals of every website as it means more traffic are engaging more »

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• Driving an extra 7% new customers with Mention Me

  19 Jul 2018 Dominic Comments Off on Driving an extra 7% new customers with Mention Me

  

  If you are looking to get more referrals from your existing customer base then one company I can recommend is Mention Me. I have worked with them a few times over the last few years and they focus on just that – implementing a solution in their backend which can be added to your site more »

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• 7 ways customer services and ecommerce should work together

  24 Nov 2017 Dominic Comments Off on 7 ways customer services and ecommerce should work together

  

  I recently wrote a piece summarising the benefits of focusing on customer retention vs customer acquisition. The latter can be expensive and does not guarantee bringing in customers who will place repeat business with you. The customers who DO place repeat business with you are your bread and butter – it is this base you more »

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• Listening to your customers

  1 Aug 2017 Dominic Comments Off on Listening to your customers

  

  I have been very busy recently working with a new retail client hence the lack of updates recently however as part of the work I am currently doing, I thought I would share some thoughts on one area of E-Commerce which both my new client and plenty of previous clients under invest in and one more »

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• Digital Marketing Plan – 6 steps for an effective plan

  10 Mar 2017 Dominic Comments Off on Digital Marketing Plan – 6 steps for an effective plan

  

  Developing a digital marketing plan is essential for any small business – without a plan, you may end up wasting a lot of money. You need to start driving qualified traffic to your site to get those sales – these are my top 6 tips to do this by focusing on a simple digital marketing more »

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• 60% YOY sales growth achieved with recent retailer!

  3 Oct 2016 Dominic Comments Off on 60% YOY sales growth achieved with recent retailer!

  

  One of the things I really enjoy is coming into businesses and identifying just what they are and are not doing to drive forward their E-commerce operation. Every retailer is different and has different dynamic in terms of what they need – not to mention understanding their market, channels they use and technology they utilize. more »

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• Google Shopping – 5 ways to improve ranking

  26 Sep 2016 Dominic Comments Off on Google Shopping – 5 ways to improve ranking

  

  If you’re searching on Google with the intent to purchase, that search page is dominated by paid AdWords ads – with companies bidding on brand terms, category terms and also adding their product. On any given Google  search page, the product ads populate the top of the page, often accompanied by paid ads to the more »

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