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Google Shopping – 5 ways to improve ranking
26 Sep 2016 Dominic Comments Off on Google Shopping – 5 ways to improve ranking
If you’re searching on Google with the intent to purchase, that search page is dominated by paid AdWords ads – with companies bidding on brand terms, category terms and also adding their product. On any given Google search page, the product ads populate the top of the page, often accompanied by paid ads to the […]
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Why retailers should consider adding Google Trusted Store badge
19 Aug 2015 Dominic Comments Off on Why retailers should consider adding Google Trusted Store badge
Google Trusted Store helps customers to identify websites which Google have looked at and feel confident in recommending. Once Google have reviewed the website, they will either tell the retailer that they are happy to recommend them or not. If they are happy to recommend the website, then the retailer can show a relevant badge on […]
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Accurate product data can drive your online marketing
12 Aug 2015 Dominic Comments Off on Accurate product data can drive your online marketing
Gathering as much data as possible on products is essential for any online retailers. This means collecting as many attributes as possible for every product and ensuring the data the customer sees is enough to lead them to get the most relevant search results. Customers are demanding and through insight you need to be ensuring […]
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How to prove Brand Bidding in Paid Search works
13 Jul 2015 Dominic Comments Off on How to prove Brand Bidding in Paid Search works
One of the many challenges small businesses have when taking their first steps into the world of using paid search advertising is trying to get board buy in as to why they should be bidding on their own brands. “Aren’t we wasting money if we are in that space anyway?* is something your Manager may […]
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Predictions for the paid search landscape in 2015
12 Jan 2015 Dominic Comments Off on Predictions for the paid search landscape in 2015
The paid search landscape is continually evolving and improving with powerful new functionality and a continual need to provide more powerful and better search for advertisers. So going into 2015, what do I think will be the main changes in the coming year within paid search? Below just gives you a flavour of what I […]
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