Interim, Fractional and Full Time Ecommerce Leadership for DTC and B2B ECommerce Brands
I’ve led growth initiatives for multiple brands while shaping ecommerce strategy across a diverse range of retail businesses.
From scaling online revenue and improving conversion performance to optimising digital platforms and marketing channels, my work combines technical expertise with strong commercial thinking and hands-on execution.
Below is a selection of ecommerce growth case studies that showcase how I approach complex challenges, identify opportunities, and implement strategies that deliver measurable impact — driving sustainable revenue growth and long-term business value.
“I worked closely with Dom for 12 months on a complex global project for Farnell. Dom’s eCommerce knowledge is at expert level but he also carries a deep understanding of commercial principles.”
Luke Grigg, Growth Officer, Circuitwise
“I’ve had the pleasure to work with Dom for a number of years. Always impressed with his energy and attention detail, Dom transforms complex situations into clear strategies to deliver performance for businesses.”
Ian Lloyd, Managing Director, IDHL
“Dominic is a seriously strong eCommerce lead. Clear thinker, high standards, and relentless about the customer experience. I’d recommend him to any brand that wants proper Digital Leadership.”
Sami Mahdi, Founder, WeFlare
